Creative Art Director

CRC Group; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

CRC Group is seeking a highly creative and strategic Creative Art Director to lead the visual identity and creative communication of our real estate brand. You will drive conceptualization and execution of high-impact marketing campaigns across digital, print, outdoor, and on-site branding for premium residential and commercial projects.

You will guide branding and design for launches, campaigns, and sales materials, collaborate with copywriters, photographers, videographers, and agencies;

Qualifications

• Bachelor's or Master’s degree in Fine Arts, Graphic Design, Visual Communication or related field.
• 8–12 years of experience in creative design, branding or art direction, preferably in real estate.
• -Proven portfolio of branding, campaigns and marketing creatives.

Responsibilities

• Lead the creative vision for real estate projects and brand campaigns.
• Develop visual concepts for launches, ads and promotional campaigns.
• Ensure brand consistency across digital, print, outdoor and on-site branding.
• Oversee design and execution of brochures, presentations, hoardings and social media creatives.
• Mentor in-house team and manage external agencies to deliver high-quality assets.

Skills

Branding

Visual storytelling

Typography

Creative direction

Adobe Creative Suite

UI/UX awareness

Photography

Video production

Project management

Leadership

Education

Bachelor's/Master's in Fine Arts

Tools

Adobe Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Job description

Job Summary

We are looking for a highly creative and strategic Creative Art Director to lead the visual identity and creative communication of our real estate brand. The ideal candidate will drive the conceptualization and execution of high-impact marketing campaigns, ensuring consistent brand positioning across digital, print, outdoor, and on-site branding for premium residential and commercial projects.

Key Responsibilities

1. Creative Strategy & Brand Development

• Lead the creative vision for all real estate projects and brand campaigns.
• Develop compelling visual concepts for project launches, advertisements, and promotional campaigns.
• Ensure brand consistency across all communication channels.

2. Design & Campaign Management

• Oversee the design and execution of brochures, presentations, project branding, print ads, hoardings, social media creatives, videos, and digital campaigns.
• Collaborate with copywriters, graphic designers, photographers, videographers, and digital agencies.
• Review and approve all creative assets before publication.

3. Marketing & Sales Support

• Design impactful sales collaterals, investor presentations, channel partner kits, and customer engagement materials.
• Create innovative campaign concepts to support lead generation and project sales.
• Work closely with Sales and Digital Marketing teams to develop high-converting marketing creatives.

4. Team Leadership

• Lead and mentor the in-house creative team and external agencies.
• Allocate creative projects, manage timelines, and ensure high-quality deliverables.
• Foster innovation and encourage new design trends and technologies.

5. Vendor & Agency Management

• Coordinate with advertising agencies, printers, production houses, and media partners.
• Ensure timely delivery and quality control of all marketing materials.

Required Skills

• Strong expertise in branding, visual storytelling, typography, and creative direction.
• Excellent knowledge of Adobe Creative Suite Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
• Understanding of UI/UX principles and digital marketing creatives.
• Experience in photography, video production, and motion graphics is preferred.
• Strong project management and leadership skills.

Qualifications & Experience

• Bachelor's/Master's degree in Fine Arts, Graphic Design, Visual Communication, or a related field.
• 8–12 years of experience in creative design, branding, or art direction.
• Prior experience in the Real Estate industry is mandatory.
• Proven portfolio showcasing branding, campaign development, and marketing creatives.

Preferred Experience

• Residential and commercial real estate projects.
• Premium/luxury project branding and launches.
• ATL, BTL, Digital, OOH, and integrated marketing campaigns.
• Team handling and agency management experience.

Key Competencies

• Creative Thinking
• Brand Strategy
• Visual Communication
• Leadership & Team Management
• Campaign Planning
• Attention to Detail
• Innovation & Problem Solving
• Time Management