Marketing Content Writer

Avirainsights; Pune District; On-site; INR 300,000 - 600,000; Full time

Job summary

Avirainsights in Pune, India is seeking a skilled Content Writer to join our marketing team. You will research industry topics, write engaging copy, and prepare drafts using WordPress CMS, ensuring accuracy and tone across channels.

You will edit and proofread blog posts, coordinate with design, and optimize content with SEO guidelines to boost web traffic and audience engagement. Strong English writing and deadlines are essential.

Qualifications

• Proven work experience as a Content Writer, Copywriter or similar role.
• Portfolio of published articles.
• Experience doing research using multiple sources.
• Familiarity with web publications.
• Excellent writing and editing skills in English.
• Hands-on experience with Content Management Systems (e.g. WordPress).
• Ability to meet deadlines.

Responsibilities

• Research industry topics using online sources, interviews and studies.
• Write clear marketing copy to promote our products/services.
• Prepare well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Submit work to editors for input and approval.
• Coordinate with marketing and design teams to illustrate articles.
• Conduct keyword research and use SEO guidelines to increase web traffic.
• Promote content on social media.
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.

Skills

Content writing

Editing

SEO knowledge

WordPress

Education

BSc in Marketing, English, Journalism or related field

Tools

WordPress

Job description

Research industry-related topics (combining online sources, interviews and studies).

Write clear marketing copy to promote our products/services.

Prepare well-structured drafts using Content Management Systems.

Proofread and edit blog posts before publication.

Submit work to editors for input and approval.

Coordinate with marketing and design teams to illustrate articles.

Conduct simple keyword research and use SEO guidelines to increase web traffic.

Promote content on social media.

Identify customers’ needs and gaps in our content and recommend new topics.

Ensure all-around consistency (style, fonts, images and tone).

Update website content as needed.

Requirements:

Proven work experience as a Content Writer, Copywriter or similar role

Portfolio of published articles

Experience doing research using multiple sources

Familiarity with web publications

Excellent writing and editing skills in English

Hands-on experience with Content Management Systems (e.g. WordPress)

Ability to meet deadlines

BSc in Marketing, English, Journalism or related field