Marketing Communications Intern

Inceptial Technologies; North 24 Parganas District; On-site; INR 167,000 - 279,000; Part time

Job summary

Inceptial Technologies is seeking a proactive Marketing & Communications Assistant Intern to support day-to-day marketing and communications activities across content creation, social media, research, and campaigns.

You will gain hands-on exposure to B2B tech marketing, SaaS, AI tools, and digital communications while contributing to campaigns, reports and marketing operations as part of a dynamic team.

Qualifications

• Pursuing or completed degree in Business Management or related field.
• Fresher are welcome to apply.
• Excellent written and verbal communication skills.
• Comfortable using AI tools for content ideation and research.
• Experience with Canva or video editing tools is a plus.

Responsibilities

• Assist with planning and executing social media content.
• Prepare captions, posts and LinkedIn content.
• Conduct market and competitor research and compile summaries.
• Create basic marketing creatives using Canva.
• Assist with video content, reels and event materials.

Skills

Content creation

Social media management

Market research

Copywriting

Video editing

Education

Business Management

Related field

Tools

Canva

CapCut

Adobe Premiere Pro

Job description

We are looking for a proactive, creative and research-oriented Marketing & Communications Assistant Intern to support day-to-day marketing and communications activities. The role offers hands-on exposure across content creation, social media management, market research, competitor research, campaign execution, creative development, video content, reporting and marketing operations. The ideal candidate should be curious about B2B marketing, technology marketing, SaaS, digital communications and social media, and comfortable using AI and digital tools to work efficiently.

Key Responsibilities

Content & Social Media

• Assist with planning and executing social media content.
• Support LinkedIn content creation, scheduling and publishing.
• Research relevant topics, trends and industry developments.
• Prepare captions, posts, polls, carousels and other social media formats.
• Maintain and update content calendars.
• Monitor engagement and content performance.
• Track competitors and relevant industry players on LinkedIn.
• Identify relevant topics, conversations and content opportunities.
• Conduct research on target industries, markets, companies and prospects.
• Research competitors, including their positioning, products, messaging and social media activity.
• Gather information for marketing campaigns, presentations, newsletters and product marketing initiatives.
• Research industry trends across technology, SaaS, AI, Pharma, Chemicals, Aerospace, Manufacturing, R&D and Enterprise Software .
• Organise research findings into clear and actionable summaries.

Content & Copywriting

• Assist in preparing first drafts for:
• Blogs and articles
• Brochures and marketing collateral
• Proofread and quality-check marketing content before publication.
• Adapt existing content into different formats and channels.
• Ensure content follows established tone, messaging and brand guidelines.
• Create basic marketing creatives using Canva.
• Assist with LinkedIn banners, social media posts, carousels, event creatives and promotional materials.
• Resize and adapt existing designs for different platforms.
• Make minor design corrections and revisions based on feedback.
• Maintain consistency across fonts, colours and visual identity.

Advanced graphic design is not mandatory; however, a good eye for layout, typography and visual communication is expected.

Video & Reels Support

• Assist in creating and editing short-form marketing videos and reels.
• Perform basic video editing, including trimming, sequencing, subtitles and text overlays.
• Repurpose existing video footage into social media formats.
• Assist with event videos, product videos, employee content and promotional videos.
• Keep up with current short-form video and LinkedIn content formats. Knowledge of CapCut, Canva Video, Adobe Premiere Pro or similar platforms will be an advantage.

AI-Assisted Marketing

• Use AI tools for research, brainstorming and content ideation.
• Generate initial content drafts and variations using AI.
• Use AI for summarisation, competitor research and information organisation.
• Improve content quality through effective prompting and editing.
• Fact-check and refine AI-generated outputs before publication. Experience with ChatGPT, Gemini, Perplexity, Claude or similar AI platforms is desirable.

Marketing Operations & Reporting

• Maintain marketing trackers and content calendars.
• Assist in collecting weekly/monthly social media performance data.
• Prepare basic marketing reports and performance summaries.
• Track content published across different channels.
• Maintain organised folders, assets and marketing documentation.
• Assist with campaign coordination, deadlines and follow-ups.
• Support day-to-day marketing and operational activities.

Events & Campaign Support

• Assist with marketing activities surrounding exhibitions, webinars, conferences and corporate events.
• Support pre-event, during-event and post-event communications.
• Research event attendees, speakers, companies and relevant prospects.
• Assist with event-related social media content and creative assets.
• Help coordinate marketing materials and promotional requirements.

Educational Background

Candidates pursuing or having completed a degree/diploma in:

• Business Management
• A related field Freshers are welcome to apply.

Prior internship or project experience in marketing, social media, content or communications will be an advantage.