Digital Marketing Intern

Aptlogica Technologies; Pune District; On-site; INR 134,000 - 223,000; Full time

Job summary

Aptlogica Technologies in Pune is seeking a proactive Digital Marketing Intern to support social media, content creation, SEO, email marketing, and lead generation. You will assist in campaigns, analyze performance, and help with go-to-market activities on AI and technology services.

The role offers hands-on experience across key digital marketing functions, exposure to B2B tech marketing, and a paid internship with potential for future opportunities based on performance.

Qualifications

• Currently pursuing or recently completed a BBA/MBA degree.
• Must have completed a Digital Marketing certification course.
• Basic understanding of SEO, social media marketing, content marketing, email marketing, and paid advertising.
• Strong written and verbal communication skills.
• Good research, analytical, and organizational abilities.
• Creative mindset with strong attention to detail.

Responsibilities

• Create, schedule, and publish engaging content across social media platforms.
• Assist in planning and executing digital marketing campaigns across multiple channels.
• Support product launch campaigns by creating promotional content and coordinating launch activities.
• Conduct market research to identify industry trends, customer insights, competitor strategies, and new marketing opportunities.
• Perform keyword research and competitor analysis to support SEO initiatives.
• Assist in on-page SEO and website content optimization.
• Write blogs, social media posts, email campaigns, website copy, and other marketing content.
• Help manage and maintain the company's content calendar.
• Assist in executing email marketing and lead generation campaigns.
• Monitor website traffic, social media performance, and campaign metrics using analytics tools.
• Prepare weekly and monthly marketing performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, AI marketing tools, and industry best practices.
• Support branding, events, webinars, and other marketing initiatives as required.

Skills

Digital marketing

SEO basics

Content marketing

Social media marketing

Email marketing

Lead generation

Analytics

Education

BBA/MBA degree

Tools

Canva

Google Analytics

Google Search Console

WordPress

Google Ads

Job description

Role Overview

We are looking for a creative, enthusiastic, and proactive Digital Marketing Intern to support our marketing initiatives. The intern will gain hands-on experience in social media marketing, content creation, SEO, email marketing, lead generation, campaign execution, and performance reporting.

Responsibilities

• Create, schedule, and publish engaging content across social media platforms.
• Assist in planning and executing digital marketing campaigns across multiple channels.
• Support product launch campaigns by creating promotional content, coordinating launch activities, and assisting with go-to-market execution.
• Conduct market research to identify industry trends, customer insights, competitor strategies, and new marketing opportunities.
• Perform keyword research and competitor analysis to support SEO initiatives.
• Assist in on-page SEO and website content optimization.
• Write blogs, social media posts, email campaigns, website copy, and other marketing content.
• Help manage and maintain the company's content calendar.
• Assist in executing email marketing and lead generation campaigns.
• Monitor website traffic, social media performance, and campaign metrics using analytics tools.
• Prepare weekly and monthly marketing performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, AI marketing tools, and industry best practices.
• Support branding, events, webinars, and other marketing initiatives as required.

Eligibility and Qualifications

• Currently pursuing or recently completed a BBA/MBA degree.
• Must have completed a Digital Marketing certification course.
• Basic understanding of SEO, social media marketing, content marketing, email marketing, and paid advertising.
• Strong written and verbal communication skills.
• Good research, analytical, and organizational abilities.
• Creative mindset with strong attention to detail.

Preferred candidate profile

• Familiarity with Canva, Google Analytics, Google Search Console, WordPress, or similar tools.
• Basic knowledge of Google Ads and social media advertising
• Interest in B2B marketing and the technology industry.
• Previous academic, freelance, or personal digital marketing projects will be an advantage.

What You Will Gain

• Hands-on experience across key digital marketing functions.
• Exposure to B2B technology marketing and live campaigns.
• Experience working on marketing initiatives for AI and technology services.
• A paid internship with the possibility of future opportunities based on performance