Marketing & Business Development Associate

TAG Corporation; Tamil Nadu; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid working flexibility

Exposure to global customers

Job summary

TAG Corporation is hiring a Marketing & Business Development Associate to drive brand presence, support the sales team and explore new markets. This full-time role involves coordinating digital presence, marketing collateral, campaigns and early-stage international business development.

The candidate should have 3–5 years of experience, strong English, and comfort with Canva and CRM tools. Tamil knowledge is a plus. Hybrid working flexibility is offered.

Qualifications

• 3–5 years of relevant experience.
• Strong English communication.
• Familiarity with digital tools (Canva, CRM, CMS).

Responsibilities

• Manage social media content calendar and posts.
• Coordinate updates to product pages, technical content and case studies.
• Maintain library of marketing collateral and templates.
• Assist digital marketing campaigns and lead generation.
• Support translations and branding consistency across materials.
• Collaborate with sales and technical teams for campaigns.

Skills

English communication

Tamil knowledge (useful)

Canva

Office / Google Workspace

AI drafting & research

LinkedIn / social selling

Project coordination

B2B marketing

Education

Bachelor's degree in marketing/communications/business

Tools

Canva

Microsoft Office / Google Workspace

CRM

Website CMS

LinkedIn

Job description

Marketing & Business Development Associate

3 to 5 Yrs

TAG 1 A

Full-Time

Marketing & Business Development Associate – Job Description

Role overview

TAG Corporation is an established manufacturer of hardware fittings and accessories for high-voltage transmission lines. Founded in 1972, TAG supplies utilities, EPC contractors and conductor manufacturers across India and international markets.

TAG Corporation is hiring a full-time Marketing & Business Development Associate to build our brand presence, support the sales team and open doors in new markets. The Marketing & Business Development Associate will be responsible for coordinating TAG’s digital presence, marketing collateral, campaigns, industry events and selected business development initiatives. This is a hands‑on role suited to someone at the beginning of their career who is organised, proactive, comfortable using digital tools and keen to learn about international B2B marketing in a technical industry.

• Title: Marketing & Business Development Associate
• Reports to: Vice President, Sales
• Employment type: Full-time.

Key responsibilities

Social media management

• Develop and maintain a monthly content calendar, publish consistently
• Coordinate with different departments to identify relevant content.
• Draft, design and publish posts about projects, products, technical capabilities, manufacturing, testing, company milestones, employees and industry developments.
• Support employees and senior management in sharing and engaging with company content.
• Monitor comments, messages, mentions and relevant industry discussions.
• Track performance (engagement, traffic, follower growth) and recommend improvements.
• Support social‑selling initiatives by helping the sales team identify, engage and build visibility with relevant prospects.

Website management

• Use the Content Management System to keep TAG’s corporate website accurate, current and relevant
• Coordinate updates to product pages, technical information, company news, certifications, approvals, project references and downloadable materials.
• Review the website regularly to identify outdated content, broken links and opportunities for improvement.
• Work with internal teams and external website partners to implement changes.
• Support basic search‑engine optimisation, including page titles, keywords, descriptions and content structure.
• Track website traffic and prepare simple reports on traffic and lead‑gen performance.

Marketing and sales collateral

• Maintain an organised library of TAG’s marketing and sales collateral
• Keep corporate presentations, brochures, product catalogues, datasheets, qualification documents and sales templates updated.
• Adapt presentations and marketing materials for different customers, markets, countries and events. Coordinate translations of collateral when required.
• Help maintain consistent branding, formatting and messaging across all company materials.
• Assist the sales team in preparing presentations and customer‑facing documents.

Digital Marketing Campaigns

• Work with the sales team to plan and run digital marketing campaigns, such as email outreach and LinkedIn campaigns.
• Support top‑of‑funnel efforts by building prospect lists, researching target accounts and generating new leads.
• Practice and promote social selling: help sales team members build their profiles and engage with prospects on LinkedIn.
• Coordinate campaign schedules and follow‑up activities with the relevant sales team members.
• Hand qualified leads to sales with clear context, and keep records tidy

Business Development and New-Market Support

• Support the sales team as required in researching new countries, utilities, EPC contractors, transmission companies, consultants and industry partners.
• Monitor relevant transmission projects, tenders, investment plans and market developments.
• Identify relevant decision‑makers and procurement contacts using LinkedIn, company websites, industry directories and other sources.
• Help maintain accurate prospect and account information in TAG’s CRM or business‑development trackers.
• Assist with initial outreach and follow‑up campaigns under the direction of the sales team.

Supplier Registration and Qualification

• Identify supplier‑registration and prequalification opportunities with target utilities and EPC contractors.
• Coordinate with internal departments to collect the required documentation.
• Support the completion and submission of supplier forms/questionnaires, portal registrations and qualification packages.
• Maintain a central tracker of registrations, submissions, approvals, renewals, pending actions and expiry dates.
• Follow up with customers and internal teams to keep qualification processes moving.
• Maintain an organised repository of commonly requested corporate, financial, technical, quality and compliance documents.
• Ensure that documents used in qualification submissions are current and properly approved.

Trade fairs and industry events

• Maintain a calendar of relevant trade fairs, conferences, exhibitions and industry events.
• Support management in evaluating which events TAG should attend, exhibit at or sponsor.
• Coordinate event registration, booth requirements, promotional materials, meeting schedules and internal participation.
• Coordinate with vendors for booth design, printing, merchandise and logistics.
• Assist in organising pre‑event outreach campaigns and customer appointments.
• Support post‑event follow‑up and prepare summaries of opportunities and outcomes.

Marketing Coordination and Reporting

• Prepare a concise monthly report for the Management team – covering completed activities, results, upcoming priorities and support required.
• Help develop a simple annual marketing plan and budget proposal with the VP of Sales.
• Propose new ideas to improve TAG’s market visibility, customer engagement and sales support.

Required qualifications & skills

• Excellent written and verbal communication in English, with a clear, professional voice for customers and executives. Knowledge of Tamil is useful, but not required.
• Bachelor's degree in marketing, communications, business or a related field, or equivalent practical experience.
• Approximately 3 to 5 years of relevant experience; strong recent graduates are encouraged to apply.
• Comfortable with digital tools: Canva (or similar design tools), Microsoft Office or Google Workspace, and AI assistants such as Claude for drafting, research and productivity.
• Comfortable using AI tools to support research, drafting and content development, with the judgement to review and verify the output.
• Familiarity with LinkedIn and an interest in social selling.
• Good organisational and project‑coordination skills.. Ability to manage several activities and deadlines simultaneously.
• Willingness to learn technical concepts and communicate them in accessible language.
• Strong attention to detail and commitment to accuracy in documents and brand materials.

Preferred qualifications & skills

• Early‑career experience in B2B marketing, business development or sales support.
• Early work experience in marketing, sales support or communications.
• Familiarity with B2B or manufacturing / industrial sectors
• Familiarity with tenders and supplier registration processes
• Experience with a CRM, email marketing platform or website CMS.
• Basic design and video‑editing skills beyond Canva.

Attributes We Value

• Curious and eager to learn.
• Resourceful and comfortable finding information independently.
• Creative, while remaining attentive to technical and brand accuracy.
• Comfortable receiving feedback and improving work through iteration.
• Collaborative and able to work with both commercial and technical teams.
• Confident in taking ownership of routine activities while seeking guidance when needed.
• Interested in international business and working across different markets and cultures.

What TAG Offers

• The opportunity to build broad experience across marketing, international business development and sales enablement.
• Exposure to global customers and infrastructure markets.
• Close collaboration with senior sales leadership.
• The chance to work across commercial, technical and operational departments.
• Structured learning about the power‑transmission and manufacturing sectors.
• Meaningful responsibility and the opportunity to shape TAG’s marketing function.
• A full-time position with hybrid working flexibility.

Required Skills

Business Development & Account Prospecting Content Creation & Visual Design Event Planning & Trade Show Coordination AI & Productivity Tool Proficiency Technical Communication & Brand Messaging B2B Social Media Management & Social Selling Written & Verbal Communication Skills CMS & Basic Web Operations (SEO Analytics)