Marketing & Branding Executive

Robro Systems; Indore District; On-site; INR 400,000 - 700,000; Full time

Job summary

Robro Systems is seeking a Marketing & Branding Executive to plan and execute marketing, branding, digital marketing, content creation, and lead-generation activities. The role focuses on strengthening digital presence, brand visibility, and supporting growth in industrial automation and machine vision sectors.

You will work with Sales, Product, and Engineering teams to convert technical product features into compelling communications and drive data-driven campaigns.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 2+ years in marketing, digital marketing, branding, or B2B marketing.
• Strong understanding of B2B marketing in automation, manufacturing, or engineering sectors.
• Hands-on digital marketing, content marketing, social media, and lead generation.
• Strong SEO knowledge and analytics.
• Familiarity with CRM, marketing automation, analytics tools, and CMS.
• Excellent communication and content-writing skills.
• Willingness to travel for exhibitions and events.

Responsibilities

• Develop and execute marketing strategies aligned with company objectives.
• Plan and manage digital and offline marketing campaigns for brand awareness and lead generation.
• Strengthen brand identity, messaging, and visual communication.
• Manage social media, website, email marketing, and other digital channels.
• Drive SEO activities, including keyword research and content optimization.
• Create and manage marketing content including blogs, posts, brochures, case studies, and videos.
• Coordinate with Sales, Product, Engineering, and Operations on GTM activities.
• Prepare regular marketing reports and data-driven recommendations.

Skills

B2B marketing

SEO

Content writing

Analytics

Social media

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

CRM platforms

WordPress CMS

Job description

Robro Systems Private Limited | Full time

Robro Systems is an Industrial Automation, and Machine vision company aimed at improving the productivity of our nation's factories.

Job Description

Job Title: Marketing & Branding Executive

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision, specializing in web inspection solutions for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS) , enables manufacturers with real-time defect detection, helping reduce waste, improve product quality, and enable data-driven production control.

At Robro, we are driven by Vision, Intelligence, and Control .

Role Overview

The Marketing & Branding Executive will be responsible for planning and executing marketing, branding, digital marketing, content creation, and lead-generation activities at Robro Systems.

The role will focus on strengthening Robro’s digital presence, building brand visibility, generating qualified business leads, and supporting the company’s growth in the industrial automation, machine vision, and manufacturing sectors.

The ideal candidate should have a strong understanding of B2B marketing , digital platforms, content, SEO, branding, and marketing analytics, along with the ability to work closely with sales, product, and technical teams.

Key Responsibilities

Develop and execute marketing strategies aligned with company and business objectives.

Plan and manage digital and offline marketing campaigns for brand awareness and lead generation.

Strengthen Robro’s brand identity, positioning, messaging, and visual communication.

Manage social media, website, email marketing, and other digital marketing channels.

Drive SEO activities , including keyword research, on-page/off-page SEO, content optimization, SEO audits, and performance tracking.

Create and manage marketing content including blogs, social media posts, presentations, brochures, case studies, videos, and email campaigns.

Develop product-focused content highlighting technical features and business benefits.

Maintain and execute the social media and content calendar.

Track website traffic, engagement, leads, conversions, campaign performance, and marketing ROI.

Conduct market research and competitor analysis to identify trends and growth opportunities.

Support trade shows, exhibitions, conferences, product demos, and other industry events.

Collaborate with Sales, Product, Engineering, and Business Operations teams on marketing and go-to-market activities.

Convert technical product information into clear and engaging marketing communication.

Support product launches, sales enablement, and lead-nurturing activities.

Coordinate with external agencies, designers, content creators, and other marketing vendors.

Support marketing budget planning, expense tracking, and timely execution of marketing activities.

Prepare regular marketing reports and provide data-driven recommendations for improvement.

Maintain accurate marketing, campaign, content, and lead-generation records.

Stay updated on digital marketing trends, SEO practices, industry developments, and competitor activities.

Travel as required for exhibitions, events, customer visits, and other business activities.

Requirements

Must-Haves

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

06 - 2+ years of experience in marketing, digital marketing, branding, or B2B marketing.

Understanding of B2B marketing, preferably in automation, manufacturing, industrial technology, SaaS, or engineering-related sectors.

Hands-on understanding of digital marketing, content marketing, social media, and lead generation.

Strong knowledge of SEO, including keyword research, on-page SEO, off-page SEO, technical SEO basics, and SEO analytics.

Familiarity with CRM, marketing automation, analytics tools, and content management systems.

Good communication, presentation, and content-writing skills.

Basic understanding of branding, visual communication, and marketing design.

Strong analytical and problem-solving abilities.

Ability to manage multiple marketing activities and meet deadlines.

Willingness to travel for exhibitions, events, and customer or partner visits when required.

Preferred

Experience in B2B industrial, manufacturing, automation, machine vision, engineering, or technology marketing.

Experience with a fast-growing technology or startup environment.

Hands-on experience with Google Analytics, Google Search Console, Google Ads, Meta Ads, CRM platforms, WordPress/CMS, or similar marketing tools.

Experience in developing marketing processes and content systems from the ground up.

Basic understanding of marketing automation and lead-nurturing processes.