Sr. Associate, Content - Marketing CRM (Campaign Execution)

Amgen Inc. (IR); Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amgen Inc. (IR) is seeking a Marketing Operations professional to design, build, and optimize campaigns across email, SMS, and digital channels using SFMC and CDP.

You will collaborate with marketing strategy, data, and creative teams to deliver personalized journeys, ensure data privacy compliance, and continuously improve deliverability and results in a fast-paced, agile environment.

Qualifications

• Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or equivalent practical experience.
• 2+ years of experience in marketing operations, marketing automation, CRM, or related area.

Responsibilities

• Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
• Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
• Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
• Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
• Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
• Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
• Participate in agile sprint planning and support task estimations and execution

Skills

SFMC Journey Builder

Email/SMS marketing

Salesforce CDP

SQL

AMPscript

Data structures

Digital channels

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

Salesforce CDP

SQL

Job description

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description: The role is responsible for supporting the design, build, execution, and optimization of marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will support the use of Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies. The ideal candidate will have foundational experience with marketing automation platforms, a basic understanding of data segmentation and activation, and exposure to campaign orchestration across multiple channels. Success in this role requires collaboration with cross-functional teams including marketing strategy, data teams, and creative services to support campaign execution and delivery.

Roles & Responsibilities

• Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
• Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
• Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
• Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
• Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
• Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
• Participate in agile sprint planning and support task estimations and execution

Basic Qualifications and Experience

• Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or a related field OR equivalent practical experience
• 2+ years of experience in marketing operations, marketing automation, CRM, or a related area

Functional Skills

Must-Have Skills

• Foundational hands-on experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio)
• Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation
• Working knowledge of SQL (or similar querying language); exposure to AMPscript or SOQL preferred
• Basic understanding of customer data structures and digital marketing channels such as email and SMS

Good-to-Have Skills

• Familiarity with marketing analytics tools and data visualization platforms
• Basic understanding of data governance, customer data privacy best practices, and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Exposure to digital advertising strategies within marketing technology ecosystems
• Exposure to agile methodologies and sprint-based delivery environments

Professional Certifications

• Salesforce Marketing Cloud certifications (e.g., Email Specialist) preferred but not required
• Exposure to Salesforce Data Cloud concepts or certification is a plus

Soft Skills

• Strong critical-thinking and problem-solving skills with a willingness to learn
• Effective communication and collaboration abilities
• Good organizational skills with attention to detail and ability to manage multiple tasks
• Ability to work effectively in a team setting within a fast-paced, agile environment
• Developing ability to communicate campaign results and technical concepts to stakeholders

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's life. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen