Marketing Associate – Entry-Level

Maxwell Energy Systems; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Maxwell Energy is seeking a Marketing Associate to plan and execute marketing initiatives, with a strong emphasis on digital marketing, content creation, and brand communication. You will coordinate with internal teams and external agencies to manage campaigns, campaigns calendars, and promotional materials.

The role requires the ability to analyze market trends, track performance, and collaborate across sales and product teams in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Strong written and verbal communication skills.
• Creative thinking with an eye for design, content, and brand aesthetics.
• Excellent organizational, multitasking, and coordination skills.
• Proficiency in MS Office, particularly PowerPoint and Excel.
• Familiarity with Canva, Google Analytics, Meta Business Suite, and digital marketing tools is an advantage.
• Ability to take ownership of tasks and work independently in a fast-paced environment.

Responsibilities

• Assist in planning and executing marketing campaigns across online and offline channels.
• Support brand-building initiatives, product launches, and promotional activities.
• Conduct market research, competitor analysis, and identify emerging marketing trends.
• Track campaign performance and recommend improvements.
• Manage and coordinate content across social media platforms.
• Develop content calendars with the help of the agency and coordinate creative assets, captions, and promotional material.
• Support digital advertising campaigns across Google Ads and Meta Ads.
• Monitor social media engagement, website traffic, SEO and digital campaign performance.
• Coordinate with designers, content creators, video editors, and agencies to develop marketing creatives.
• Ensure consistency in brand messaging, visual identity, and communication across all platforms.
• Assist in developing marketing collateral, presentations, brochures, videos, and promotional material.
• Contribute creative ideas for campaigns, product promotions, and brand awareness initiatives.
• Coordinate with external marketing agencies, production partners, printers, and other vendors.
• Manage campaign timelines, deliverables, and execution schedules.
• Support the planning and execution of events, exhibitions, activations, and promotional campaigns.
• Work closely with sales, product, and other internal teams to align marketing initiatives with business objectives.

Skills

Campaign planning

Content creation

Digital marketing

Brand communication

Analytics

MS Office (PowerPoint, Excel)

Canva

Google Analytics

Meta Business Suite

Independence/ownership

Education

Bachelor's degree in Marketing/Business Administration/Mass Communication or related field

Tools

MS Office

PowerPoint

Excel

Canva

Google Analytics

Meta Business Suite

Job description

At Maxwell Energy, we’re accelerating the transition to an all-electric future. As an Endurance Group company, we design and manufacture advanced electronics, including Battery Management Systems (BMS), motor controllers, and connected solutions for electric vehicles and energy storage. Built in India for customers worldwide, our technology brings together engineering expertise and a focus on safety, reliability, and performance. Join us to help turn complex technology into compelling stories and build a brand shaping the future of energy.

About the Role

We are looking for a creative, proactive, and results-driven Marketing Associate to support the planning and execution of marketing initiatives. The ideal candidate should have a strong understanding of digital marketing, brand communication, content creation, and campaign management, along with the ability to coordinate with internal teams and external agencies.

Key Responsibilities

• Assist in planning and executing marketing campaigns across online and offline channels.
• Support brand-building initiatives, product launches, and promotional activities.
• Conduct market research, competitor analysis, and identify emerging marketing trends.
• Track campaign performance and recommend improvements.
• Manage and coordinate content across social media platforms.
• Develop content calendars with the help of the agency and coordinate creative assets, captions, and promotional material.
• Support digital advertising campaigns across Google Ads and Meta Ads.
• Monitor social media engagement, website traffic, SEO and digital campaign performance.

3. Branding & Content Development

• Coordinate with designers, content creators, video editors, and agencies to develop marketing creatives.
• Ensure consistency in brand messaging, visual identity, and communication across all platforms.
• Assist in developing marketing collateral, presentations, brochures, videos, and promotional material.
• Contribute creative ideas for campaigns, product promotions, and brand awareness initiatives.
• Coordinate with external marketing agencies, production partners, printers, and other vendors.
• Manage campaign timelines, deliverables, and execution schedules.
• Support the planning and execution of events, exhibitions, activations, and promotional campaigns.
• Work closely with sales, product, and other internal teams to align marketing initiatives with business objectives.

5. Reporting & Performance Tracking

• Prepare regular marketing activity reports and campaign performance summaries.
• Monitor key performance indicators (KPIs) such as reach, engagement, leads, and conversions.
• Maintain marketing budgets, campaign trackers, and project documentation.
• Identify opportunities to improve marketing effectiveness and ROI.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• Strong written and verbal communication skills.
• Creative thinking with an eye for design, content, and brand aesthetics.
• Excellent organizational, multitasking, and coordination skills.
• Proficiency in MS Office, particularly PowerPoint and Excel.
• Familiarity with Canva, Google Analytics, Meta Business Suite, and digital marketing tools is an advantage.
• Ability to take ownership of tasks and work independently in a fast-paced environment.

Ideal Candidate

We are looking for someone who is creative, detail-oriented, resourceful, and execution-focused.

A strong sense of ownership, willingness to learn, and passion for marketing and brand building are essential.