AI Native Growth Marketer

Codvo.ai; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading AI and Data services firm is looking for an AI Native Growth Marketer to drive top-of-funnel growth strategies. In this role, you will leverage AI to enhance outreach efforts, design effective campaigns, and utilize market insights to hit quantifiable targets. The ideal candidate should possess 5-8 years of experience in B2B demand generation and a proven track record of achieving significant metrics in meetings, SQLs, and pipeline sources. Join us to create impactful growth using AI.

Qualifications

• 5–8 years in B2B demand generation or growth.
• Proven track record of hitting numeric targets.
• Experience with CRM and MA tools.

Responsibilities

• Own top-of-funnel growth and campaign performance.
• Utilize AI for market research and outreach.
• Design and execute multi-touch campaigns.

Skills

Demand generation

AI workflow design

Segmentation

Outreach copywriting

Analytics and reporting

Data enrichment

Tools

Zoho

HubSpot

Salesforce

Apollo

ZoomInfo

LinkedIn

Job description

AI Native Growth Marketer – Top of Funnel

Reports to: CRO / Head of Growth

About Codvo

Codvo is an AI & Data native modern engineering services company. We build enterprise AI and data systems, agentic workflows, and vertical solutions across industries like mortgage, retail/CPG, healthcare, oil & gas, and legal.

We don’t see AI as a tool. We see it as a second digital growth team. This role is for someone who knows how to use that team to create outsized impact.

Core Mandate

You own top-of-funnel and use AI to massively extend your capacity and execution velocity.

You are measured on:

• 10–15 ICP-qualified meetings/month from your campaigns
• 5–7 SQLs/month
• $1M+ sourced pipeline/quarter from target accounts
• Activity only matters if it moves these numbers.

Who You Are – An AI Native Growth Marketer

You are a demand gen operator who thinks in terms of human + AI, not human vs AI. Concretely, you:

• Design AI workflows, not just prompts – you use AI (ChatGPT/Claude/etc.) to research markets/accounts, generate and refine outbound sequences, summarize calls, and build briefs as a standard part of your process.
• Run AI-accelerated ICP & account research – you combine AI and tools (Clay, Apollo, ZoomInfo, LinkedIn) to identify look‑alike accounts from Codvo’s top case studies, map buying groups and key personas, and enrich and prioritize accounts by fit, signals, and intent.
• Use AI for high‑velocity personalization at scale – you turn one strong offer into many tailored variants (by role, vertical, pain, workflow) and maintain prompt + template libraries so you can go from idea to launched campaign in days, not weeks.
• Turn data into direction, fast – you feed campaign performance into AI to surface what changed, why, and what to test next, and use AI to generate clear, number‑led summaries for weekly reporting and decision‑making.
• Codify learning into playbooks – you use AI to help document sequences, cadences, objection handling, and ICP insights into living SDR playbooks, and continuously update these based on wins/losses and call/reply summaries.
• Have judgment on what not to automate – you keep positioning, offer design, and key messages human‑led, and let AI handle scale, variants, and grunt work.

What You Will Do

Targeting & Data

• Define and maintain ICP and priority segments with Sales.
• Build and refresh named account + look‑alike lists using AI + Clay/Apollo/ZoomInfo/LinkedIn.
• Ensure key contacts and buying groups are identified and enriched for ≥90% of active target accounts.

Campaigns

• Design and run multi‑touch outbound (email + LinkedIn) to ICP accounts.
• Turn Codvo’s case studies and delivery wins into look‑alike offers, sequences, and simple landing pages.
• Use AI co‑pilots to research, draft, and optimize so you can launch 2–3 meaningful new tests/month (segment, offer, message, or channel).

Sales / SDR Alignment

• Provide SDRs with AI‑assisted lists, sequences, and messaging that are execution‑ready.
• Join weekly SDR/AE reviews to inspect meetings, SQLs, and pipeline from your campaigns.
• Use AI‑summarized call notes and replies to refine messaging and target segments.

Reporting & Optimization

• Maintain a simple dashboard: meetings, SQLs, sourced pipeline, conversion rates.
• Run A/B tests on subject lines, hooks, offers, cadences; use AI to rapidly analyze performance.
• Send a concise weekly update: what launched, what it produced, and what you are changing next.

Ops & Tools

• Set up and maintain journeys/automation in CRM/MA (Zoho/HubSpot/etc.).
• Ensure UTM, form, and campaign tracking are in place and reliable.
• Keep account and contact data clean and segmented so AI‑driven workflows (enrichment, scoring, personalization) stay effective.

Experience & Baseline Requirements

• 5–8 years in B2B demand gen / growth (services, SaaS, or data/AI).
• Proven history of hitting numeric targets for meetings, SQLs, and pipeline.
• Hands‑on with CRM/MA (Zoho/HubSpot/Salesforce).
• Hands‑on with prospecting/enrichment tools (Apollo/ZoomInfo/Clay/LinkedIn Sales Navigator).
• Comfortable with basic analytics/dashboards (CRM reports, GA or similar).
• Strong outbound copywriting for email and LinkedIn (clear, direct, value‑led).
• Comfortable turning technical AI/data work into sharp business‑value offers.
• High ownership: plan → execute → measure → adjust, without hand‑holding.