Marketing Associate

Vecmocon; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

Vecmocon is looking for a highly energetic Marketing Associate with an engineering background. The candidate will manage B2B product marketing campaigns, generate leads through various outreach methods, and oversee event participations.

Key qualifications include a B.Tech / B.E. in Engineering, strong knowledge of the Electric Vehicle (EV) industry, excellent communication skills, and a proven track record in marketing.

Qualifications

• Bachelor's degree in Engineering, preferably in Electrical, Electronics, Mechanical, or Automotive.
• Strong understanding of the Electric Vehicle (EV) industry.
• Proven passion for branding and lead generation.
• Excellent written and verbal communication skills.
• Strong project management abilities.

Responsibilities

• Design and execute targeted B2B product marketing campaigns.
• Generate high-quality leads through various outreach methods.
• Spearhead college engagement programs for brand affinity.
• Organise and manage Customer Tech Shows and Tech Days.
• Manage end-to-end event participation and logistics.
• Monitor the EV ecosystem for market intelligence.

Skills

B2B marketing campaigns

Lead generation

Event management

Market intelligence

Communication skills

Education

B.Tech / B.E. in Engineering

Tools

CRM software (e.g., HubSpot, Salesforce)

Email marketing tools

LinkedIn Sales Navigator

Job description

We are seeking a highly energetic Marketing Associate with a core engineering background to manage our product marketing campaigns and event operations. The ideal candidate speaks the language of engineers but has the strategic mindset of a marketer. You will be responsible for driving lead generation, orchestrating tech shows, executing targeted outreach campaigns, and managing our end-to-end event presence.

Key Responsibilities

• Design and execute targeted B2B product marketing campaigns across all product categories.
• Generate high-quality leads through a multi-channel approach, including cold calling, cold emails, LinkedIn outreach, and specialised technical presentations.
• Spearhead our college engagement programs to build early brand affinity and attract top-tier engineering talent or academic partnerships.
• Organise and manage "Customer Tech Shows" and "Tech Days" to showcase Vecmocon’s capabilities to potential clients and partners.
• Manage end-to-end event participation, including stall booking, layout planning, and on-ground execution.
• Coordinate seamlessly with external vendors for fabrication work, corporate gifting, and event logistics to ensure high-quality brand representation.

Market Intelligence & Brand Building

• Actively monitor the EV ecosystem, gathering market intelligence to keep the company ahead of industry trends and competitor movements.
• Translate complex technical features of Vecmocon's EV components into compelling marketing narratives.
• Continuously optimise outreach strategies based on campaign data and industry insights.

Qualifications & Requirements

• Educational Background (Mandatory): B.Tech / B.E. in Engineering. Preference will be given to candidates with degrees in Electrical, Electronics, Mechanical, or Automotive Engineering.
• Industry Knowledge (Highly Preferred): A strong understanding of the Electric Vehicle (EV) industry, either through direct work experience, academic projects, or deep personal interest.
• Marketing Acumen: Proven passion for brand building, market intelligence, and B2B lead generation.
• Communication Skills: Excellent written and verbal communication skills; comfortable pitching technical products to engineers and procurement heads alike.
• Organisational Skills: Strong project management abilities with a track record of successfully coordinating with external vendors and managing live events.
• Tech Savvy: Familiarity with CRM software (e.g., HubSpot, Salesforce), email marketing tools, and LinkedIn Sales Navigator is a strong plus.