Marketing Associate

Vecmocon Technologies; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

Vecmocon Technologies in India (Dadri, Uttar Pradesh) is seeking a Marketing Associate with an engineering background to drive product marketing campaigns, lead generation, and end-to-end event management. The role targets engineers and procurement heads, combining technical storytelling with strategic outreach to build brand presence and partnerships.

You'll orchestrate B2B campaigns, college engagement programs, tech shows, and vendor coordination, leveraging CRM tools to optimise outreach and

Qualifications

• Educational background in engineering; B.Tech / B.E. preferred.
• Experience or strong interest in EV or engineering domains is a plus.
• Proven ability to craft technical marketing narratives for engineers and procurement heads.

Responsibilities

• Design and execute targeted B2B product marketing campaigns.
• Generate high-quality leads via multi-channel outreach.
• Plan and manage Customer Tech Shows, Tech Days, and other events.
• Collaborate with vendors and internal teams to ensure brand consistency.

Skills

Lead generation

B2B marketing

CRM software

Event management

Technical communication

Education

B.Tech / B.E. in Engineering

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Job description

Role Overview

We are seeking a highly energetic Marketing Associate with a core engineering background to manage our product marketing campaigns and event operations. The ideal candidate speaks the language of engineers but has the strategic mindset of a marketer. You will be responsible for driving lead generation, orchestrating tech shows, executing targeted outreach campaigns, and managing our end-to-end event presence.

Product Marketing & Lead Generation

• Design and execute targeted B2B product marketing campaigns across all product categories.
• Generate high-quality leads through a multi-channel approach, including cold calling, cold emails, LinkedIn outreach, and specialised technical presentations.
• Spearhead our college engagement programs to build early brand affinity and attract top-tier engineering talent or academic partnerships.

Event Management & Vendor Coordination

• Organise and manage "Customer Tech Shows" and "Tech Days" to showcase Vecmocon’s capabilities to potential clients and partners.
• Manage end-to-end event participation, including stall booking, layout planning, and on-ground execution.
• Coordinate seamlessly with external vendors for fabrication work, corporate gifting, and event logistics to ensure high-quality brand representation.

Market Intelligence & Brand Building

• Actively monitor the EV ecosystem, gathering market intelligence to keep the company ahead of industry trends and competitor movements.
• Translate complex technical features of Vecmocon's EV components into compelling marketing narratives.
• Continuously optimise outreach strategies based on campaign data and industry insights.

Qualifications & Requirements

• Educational Background (Mandatory): B.Tech / B.E. in Engineering. Preference will be given to candidates with degrees in Electrical, Electronics, Mechanical, or Automotive Engineering.
• Industry Knowledge (Highly Preferred): A strong understanding of the Electric Vehicle (EV) industry, either through direct work experience, academic projects, or deep personal interest.
• Marketing Acumen: Proven passion for brand building, market intelligence, and B2B lead generation.
• Communication Skills: Excellent written and verbal communication skills; comfortable pitching technical products to engineers and procurement heads alike.
• Organisational Skills: Strong project management abilities with a track record of successfully coordinating with external vendors and managing live events.
• Tech Savvy: Familiarity with CRM software (e.g., HubSpot, Salesforce), email marketing tools, and LinkedIn Sales Navigator is a strong plus.