Marketing Associate

Inshorts; Dadri; On-site; INR 350,000 - 550,000; Full time

Job summary

Inshorts is seeking a Marketing Associate to join our growth team. You will plan and execute performance marketing campaigns across channels, create reports, and work on fresh content for ads with the in-house design team.

We value a strong analytical and business mindset, a can-do attitude, and excellent Hindi and English communication. Graduation from a Tier-1 institute and 1–4 years of hands-on channel marketing experience are preferred.

Qualifications

• Graduation or higher from a tier-1 institute.
• 1–4 years of hands-on performance marketing experience.
• Experience with Google and Facebook Ads required.

Responsibilities

• Plan & execute performance marketing campaigns across various channels
• Create reports to analyze performance and draw insights
• Work on ideation and creation of short form content for marketing copies and ads
• Collaborate on copy and design process with the in-house design team
• Explore new avenues for marketing the app
• Continually analyze and optimize a variety of online and offline marketing campaigns

Skills

Analytical mindset

Strong communication

Attention to detail

Excel

Hindi proficiency

Startup attitude

Education

Graduation/Post-Graduation from tier-1 institute

Tools

Google Ads

Facebook Ads

Job description

As a Marketing Associate, you will be a key member of an elite team focused on driving our direct growth efforts. You won't just identify problems, but roll up your sleeves and solve them. You'll explore partnership opportunities and experiment with new channels, audiences, and creative strategies. The ideal candidate has a strong analytical/business mindset, with a focus on outcomes and pushing things across the finish line. Above all else, we're looking for someone with a "can-do" attitude who wants to work in a startup environment and always finds a way to make things work.

Responsibilities will include:

• Plan & execute performance marketing campaigns across various channels
• Create reports to analyze performance and draw insights
• Work on ideation and creation of short form content for marketing copies and ads
• Collaborate on copy and design process with the in-house design team
• Explore new avenues for marketing the app
• Continually analyze and optimize a variety of online and offline marketing campaigns

Attributes we value:

• Strong analytical foundation with meticulous attention to detail.
• Strong verbal and written communication skills.
• Extremely organized and detail oriented.
• Analytical and creative thinking - should bring new ideas and concepts to the table
• Proficiency in Excel
• Proficiency in Hindi

Requirements

Graduation/Post-Graduation from a tier-1 institute

Work-ex : 1-4 yrs

Hands-on experience on Performance Marketing channels - Google and Facebook Ads

Company Profile:

Inshorts Group is a leading tech startup in the short form content space. Our innovative

platforms Inshorts and Public have been downloaded by more than 300 million users.

Inshorts, our flagship product,is India's highest-rated and #1 short news app, serving over

12 million active users in India with concise 60 word shorts tailored to smartphone users

wanting to get updated of news quickly.

Public, our second platform is the largest platform for hyperlocal content in India, with 70

million active users in India, providing timely updates and information relevant to the users

towns and cities. We also provide cutting-edge and bespoke advertisement solutions for brands. Brands continue to trust us year after year owing to the multiple innovative award winning campaigns we have delivered for them across sectors and seasons.