Marketing Associate

PW (PhysicsWallah); Chennai District; On-site; INR 300,000 - 420,000; Full time

Job summary

Physics Wallah is seeking energetic Marketing Associates to drive student outreach in Anna Nagar, Chennai. The role focuses on field marketing, seminars, school visits, and building strong ties with schools and educational partners.

The ideal candidate will have 1–3 years in field or education marketing, excellent communication skills, and the ability to travel locally. Tamil and English proficiency is preferred, with a target-driven mindset to convert leads into admissions.

Qualifications

• Graduate in any discipline.
• 1–3 years of experience in field marketing, education marketing, sales, or business development.
• Strong communication and interpersonal skills.
• Proficiency in Tamil and English is preferred.

Responsibilities

• Achieve admission targets within the assigned territory and manage the complete admission cycle.
• Plan and execute student outreach and promotional activities for Physics Wallah's courses and programs.
• Conduct school visits, seminars, workshops, career guidance sessions, and admission drives.
• Build and maintain strong relationships with schools, coaching institutes, and other educational partners.
• Execute ATL and BTL marketing activities, including canopy activities, leaflet distribution, and local campaigns.
• Organize scholarship tests and ensure maximum student participation.
• Generate leads through field marketing initiatives and convert them into admissions.
• Coordinate with the Centre Manager and central marketing team to execute local marketing campaigns.
• Collect market intelligence, competitor insights, and student feedback to improve marketing effectiveness.
• Maintain regular reports on marketing activities, leads generated, and conversions.

Skills

Communication skills

Interpersonal skills

Tamil language

English language

Education

Graduate in any discipline

Job description

Physics Wallah is looking for energetic and result-oriented Marketing Associates to join our team in Anna Nagar, Chennai. If you are passionate about student outreach, field marketing, and building strong relationships with schools and educational institutions, this role is for you.

Key Responsibilities

• Achieve admission targets within the assigned territory and manage the complete admission cycle.
• Plan and execute student outreach and promotional activities for Physics Wallah's courses and programs.
• Conduct school visits, seminars, workshops, career guidance sessions, and admission drives.
• Build and maintain strong relationships with schools, coaching institutes, and other educational partners.
• Execute ATL and BTL marketing activities, including canopy activities, leaflet distribution, and local campaigns.
• Organize scholarship tests and ensure maximum student participation.
• Generate leads through field marketing initiatives and convert them into admissions.
• Coordinate with the Centre Manager and central marketing team to execute local marketing campaigns.
• Collect market intelligence, competitor insights, and student feedback to improve marketing effectiveness.
• Maintain regular reports on marketing activities, leads generated, and conversions.

Preferred Candidate Profile

• Graduate in any discipline.
• 1–3 years of experience in field marketing, education marketing, sales, or business development.
• Strong communication and interpersonal skills.
• Proficiency in Tamil and English is preferred.
• Comfortable with extensive field work and local travel.
• Ability to conduct seminars, school visits, and promotional events independently.
• Target-driven with strong relationship-building skills.