Marketing And Sales Manager

Castle Advanced Technologies And Systems; Nashik District; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

Castle Advanced Technologies And Systems in Nashik district seeks a Marketing professional to develop and implement strategies for technology products and solutions. You will identify markets, conduct research, and craft product positioning with close collaboration to R&D and sales teams.

The role covers digital marketing, content creation, event coordination and lead generation, with responsibility for metrics, MIS, and partnerships to advance business opportunities.

Qualifications

• B2B technology marketing experience required
• Strong ability to translate technical products into market-ready messaging
• Proven skills in digital marketing and lead generation
• Experience with market research and competitive analysis
• Ability to develop product positioning and marketing communications
• CRM experience and data-driven marketing analytics
• Excellent communication and negotiation skills
• Proficiency in crafting presentations and proposals
• Experience coordinating with R&D and sales teams

Responsibilities

• Develop and implement marketing strategies for technology products and solutions.
• Identify target markets, industries, customers and business opportunities.
• Conduct market research and competitor analysis.
• Develop product positioning and marketing communication strategies.
• Coordinate with R&D and technical teams to understand product capabilities and applications.
• Prepare product presentations, brochures, company profiles, proposals and marketing materials.
• Manage digital marketing, website content and social media communication.
• Generate qualified leads through online and offline marketing initiatives.
• Plan and coordinate exhibitions, conferences, demonstrations and technology events.
• Develop relationships with prospective customers, institutions and strategic partners.
• Support the sales team with qualified leads and marketing material.
• Track marketing campaigns and analyze their effectiveness.
• Maintain lead databases.
• Prepare marketing MIS and management reports.
• Coordinate with external marketing agencies, designers and content creators.
• Identify new markets and applications for CATS technologies.
• Support management in strategic business development initiatives.

Skills

B2B marketing

Technology/product marketing

Digital marketing

Lead generation

Market research

Business development

Technical product communication

Presentation skills

CRM

Marketing analytics

Excellent communication

Job description

Role & responsibilities

• Develop and implement marketing strategies for technology products and solutions.
• Identify target markets, industries, customers and business opportunities.
• Conduct market research and competitor analysis.
• Develop product positioning and marketing communication strategies.
• Coordinate with R&D and technical teams to understand product capabilities and applications.
• Prepare product presentations, brochures, company profiles, proposals and marketing materials.
• Manage digital marketing, website content and social media communication.
• Generate qualified leads through online and offline marketing initiatives.
• Plan and coordinate exhibitions, conferences, demonstrations and technology events.
• Develop relationships with prospective customers, institutions and strategic partners.
• Support the sales team with qualified leads and marketing material.
• Track marketing campaigns and analyze their effectiveness.
• Maintain lead databases.
• Prepare marketing MIS and management reports.
• Coordinate with external marketing agencies, designers and content creators.
• Identify new markets and applications for CATS technologies.
• Support management in strategic business development initiatives.

Preferred candidate profile

• B2B marketing
• Technology/product marketing
• Digital marketing
• Lead generation
• Market research
• Business development
• Technical product communication
• Presentation skills
• CRM
• Marketing analytics
• Excellent communication and negotiation skills