Marketing and Communications Lead

Eurofins; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Eurofins Scientific in India seeks a creative, data-driven Marketing and Communications Lead to strengthen our employer brand and support business leaders in marketing our service offerings.

You will partner with local business leaders across India to run social media campaigns, develop marketing collateral, conduct market research, and craft content for LinkedIn to attract top talent while aligning with corporate objectives.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• At least 10 years of experience in Marketing, communications or related functions.
• Strong content creation, storytelling, and social media management skills.
• Excellent stakeholder management and project management capabilities.
• Strong written and verbal English communication skills.
• Familiarity with marketing automation, SEO, and paid social campaigns.

Responsibilities

• Partner with local business leaders across India to create and execute targeted social media campaigns and marketing collaterals that support business objectives.
• Develop marketing materials, including brochures, posters & other promotional assets.
• Conduct market research to identify trends in social media.
• Create engaging content for social media platforms (mainly LinkedIn) to attract potential candidates and promote our testing services.
• Support employer branding initiatives by gathering employee testimonials and stories.
• Track and analyze the effectiveness of social media activities by compiling competitors’ data.
• Draft monthly newsletters to strengthen internal branding and ensure consistent communication across the organization.
• Provide management oversight to the Business Unit Marketing team, driving marketing initiatives, aligning objectives with business goals, and fostering a high-performance culture.

Skills

Marketing strategy

Content creation

Storytelling

Social media management

Stakeholder management

Project management

English communication

SEO knowledge

Marketing automation

Education

Bachelor's degree in marketing, communications, business

Tools

Marketing automation tools

SEO tools

Paid social platforms

Job description

Eurofins Scientific through its subsidiaries is a world leader in food, environment, pharmaceutical and cosmetic product testing, discovery pharmacology, forensics, advanced material sciences, and agroscience Contract Research services. It is also one of the global independent market leaders in genomics and in the support of clinical studies, as well as in BioPharma Contract Development and Manufacturing. In addition, Eurofins is one of the key emerging players in specialty esoteric and molecular clinical diagnostic testing in Europe and the USA. With ca. 62,000 staff across a network of independent companies in 62 countries and operating over 900 laboratories, Eurofins offers a portfolio of over 200,000 analytical methods for evaluating safety, identity, composition, authenticity, origin and purity of biological substances and products, as well as for innovative clinical diagnostics.

Summary

We are seeking a creative, data-driven, and strategic Marketing and Communications Lead to strengthen our employer brand and support business leaders in effectively marketing our service offerings.

Key Responsibilities

• Partner with local business leaders across India to create and execute targeted social media campaigns and marketing collaterals that support business objectives.
• Develop marketing materials, including brochures, posters & other promotional assets.
• Conduct market research to identify trends in social media.
• Create engaging content for social media platforms (mainly LinkedIn) to attract potential candidates and promote our testing services.
• Support employer branding initiatives by gathering employee testimonials and stories.
• Track and analyze the effectiveness of social media activities by compiling competitors’ data.
• Draft monthly newsletters to strengthen internal branding and ensure consistent communication across the organization.
• Provide management oversight to the Business Unit Marketing team (which will dotted line reports to this role), driving marketing initiatives, aligning objectives with business goals, and fostering a high-performance culture.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• At least 10 years of experience in Marketing, communications or related functions.
• Strong content creation, storytelling, and social media management skills.
• Excellent stakeholder management and project management capabilities.
• Strong written and verbal English communication skills.
• Familiarity with marketing automation, SEO, and paid social campaigns.