Marketing Analytics Manager

Sprinklr; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Paid time off

Open Mentoring Program

Job summary

Sprinklr, located in Bengaluru, India, is seeking an experienced analytics expert. In this role, you will own reporting frameworks, drive insights across teams, and ensure data-driven decision-making for marketing initiatives.

The ideal candidate will have over 7 years of experience in analytics or marketing operations, with a strong background in database technologies and visualization tools like Power BI. Sprinklr offers a supportive environment for personal growth and well-being.

Qualifications

• 7+ years of experience in analytics or marketing operations.
• Experience working in hyper-growth tech companies.
• Ability to manage simultaneous tasks in fast-paced environments.

Responsibilities

• Own reporting frameworks for various marketing initiatives.
• Drive solutions with Operations and Insights teams.
• Present findings to stakeholders in clear formats.

Skills

Analytics expertise

SQL/R/SAS

Data visualization (Power BI, Tableau)

Communication skills

Collaboration

Data cleansing

Tools

Power BI

Tableau

Job description

Job Description

What You'll Do

• Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives
• Define and track non-demand KPIs such as:
  • Brand awareness, consideration, and engagement
  • Content consumption and influence
  • Website and organic performance (non-paid, non-campaign)
  • Customer engagement, adoption, and retention signals
• Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.
• Collaborate with cross-functional team members to come up with actionable, high-impact insights across product lines and functions.
• Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue.
• Develop and implement regular reporting of key performance for content measurement, brand health & digital measurement.
• Communicating findings to stakeholders and taking initiatives for improving business performance.
• Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
• Utilize strong database skills to work with large, complex data sets to extract insights.
• Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes.
• Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.

What We're Looking For

• 7+ years of relevant experience in analytics, marketing operations, or related quantitative role; knowledge of and experience in measurement of non-demand gen activities is an essential skillset.
• Experience of working in hyper-growth and large tech companies (SaaS experience is preferable).
• Meet regularly with stakeholders (Brand, Content, Comms, Product Marketing) to understand their business objectives and translate them into measurable KPIs and reporting frameworks.
• Collaborate with cross-functional teams to ensure measurement aligns with business goals and marketing strategy.
• Present findings and actionable insights to stakeholders in clear, business-friendly formats (dashboards, presentations, reports).
• Support the development of new measurement methodologies for brand health, content & external communications.
• Filter and cleanse unstructured data to create usable datasets for analysis.
• Use advanced analytics to forecast and evaluate the impact of non-demand gen initiatives.
• A passion for helping organizations understand how to solve problems through analytics.
• Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
• Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
• Experience with any visualization tools such as Power BI, Tableau, Spotfire, Sisense, etc. PowerBI experience is preferred.

We invest in our people

We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklr staff with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

EEO

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.