Sr. Content Marketing Manager

Sprinklr; Bengaluru; Hybrid; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Paid time off

Mentoring program

Job summary

Sprinklr is seeking a content-focused professional to shape our storytelling across the customer journey. You will craft homepage content, campaign narratives, and customer stories, switching between formats with ease to explain why Sprinklr’s platform matters to enterprise buyers.

You’ll collaborate with Product Marketing, Field Marketing and Design to bring campaigns to life, turning complex product capabilities into clear, customer-centric stories while maintaining brand voice and editorial

Qualifications

• 5–8 years of experience creating content for B2B SaaS or enterprise technology companies.
• Experience across multiple content formats and channels.
• Exceptional writing and editing skills with the ability to simplify complex ideas.
• Collaborative mindset with cross-functional marketing teams.
• Strong attention to detail and ability to manage multiple priorities.
• Familiarity with AI tools in content creation.

Responsibilities

• Create clear, compelling content across formats including web pages, blogs, customer stories, emails, landing pages, social media, ads, presentations and video scripts.
• Partner with Product Marketing, Field Marketing, Demand Generation and Design teams to bring campaigns to life.
• Translate complex product capabilities into customer-focused stories for enterprise audiences.
• Ensure content reflects Sprinklr's brand voice, editorial standards and messaging.
• Manage multiple projects, balancing creativity with deadlines.
• Leverage AI to accelerate research, ideation and first drafts while applying editorial judgment.

Skills

Content creation

Editing

Cross-functional collaboration

AI tools familiarity

Tools

CMS platforms

AI writing tools

Job description

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

About the role

As part of the Brand & Content team, you'll help shape how Sprinklr tells its story across every stage of the customer journey. We're looking for someone who is equally comfortable writing a homepage, a campaign, a customer story or a launch video script - and enjoys switching between them.

You will create content that helps customers understand not just what we build, but why it matters.

What you'll do

• Create clear, compelling content across a variety of formats, including web pages, blogs, customer stories, campaign assets, emails, landing pages, social media, paid ads, presentations and video scripts.

• Bring marketing campaigns to life by partnering with Product Marketing, Field Marketing, Demand Generation and Design teams.

• Turn complex product capabilities into simple, customer-focused stories that resonate with enterprise audiences.

• Ensure every piece of content reflects Sprinklr's brand voice, editorial standards and messaging principles.

• Manage multiple projects simultaneously, balancing creativity with attention to detail and deadlines.

• Use AI as a productivity partner to accelerate research, ideation and first drafts while applying strong editorial judgment to every final deliverable.

What we're looking for

• 5–8 years of experience creating content for B2B SaaS or enterprise technology companies.

• Experience that demonstrates versatility across multiple content formats and channels.

• Exceptional writing and editing skills, with the ability to simplify complex ideas without losing accuracy.

• A collaborative mindset and experience working with cross-functional marketing teams.

• Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

• Familiarity with AI tools and a thoughtful approach to using them in the content creation process.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here.

To learn more about all-things-Sprinklr, visit our candidate resource hub here.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.