Marketing Analyst - New Verticals (Bangkok Based, relocation provided)

Agoda; Kolkata District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Agoda is seeking an Analyst for its New Activities marketing Team in Kolkata, India. The role focuses on scaling new business initiatives while improving marketing efficiency and innovation through A/B testing and various strategies. Candidates should hold a Bachelor’s Degree, have strong quantitative analysis skills, and possess advanced Excel abilities. Familiarity with SQL and Tableau is a plus, and fluency in English is required. Join a diverse and inclusive workplace committed to excellence.

Qualifications

• Bachelor’s Degree or higher from a top university.
• Experience in quantitative analysis; advanced Excel skills required.
• Ability to communicate fluently and confidently in English.

Responsibilities

• Boost efficiency and grasp marketing tactics to enable growth.
• Accelerate innovation by launching and testing ideas.
• Validate ideas with A/B testing and shape our communication strategy.

Skills

Quantitative analysis

Advanced Excel skills

Communication in English

Basic understanding of statistics

Education

Bachelor’s Degree

Tools

SQL

Tableau

Job description

The New Activities marketing Team at Agoda leads marketing for new products such as flights, activities and trips. The team is looking for an Analyst to help scale up our new business for Activities, improve targeting and execute ideas reaching millions of customers and driving a significant share of Agoda's overall performance.

Key Responsibilities

• Boost efficiency and grasp marketing tactics to enable growth.
• Accelerate innovation by launching and testing ideas, multiplying team success.
• Validate ideas with A/B testing and shape our communication strategy.

Qualifications

• Bachelor’s Degree or higher from a top university.
• Committed to delivering on promises, showing determination to meet goals.
• Eager to learn and improve, striving for efficiency, not just execution.
• Basic understanding of statistics.
• High degree of ownership.
• Experience in quantitative analysis; advanced Excel skills required, SQL and Tableau knowledge advantageous.
• Ability to communicate fluently and confidently in English.

Preferred Qualifications

• Experience with Digital Marketing / Campaign Execution.
• Proficiency in SQL and Tableau.

At Agoda, we are an equal‑opportunity employer and provide a diverse and inclusive workplace. Employment is based solely on merit and qualifications.