Marketing Analyst (Bangkok Based, relocation provided)

Agoda; Maharashtra; On-site; INR 600,000 - 900,000; Full time

Job summary

Agoda is seeking a data-driven analyst to optimize digital marketing campaigns across search and display channels. You will design experiments, analyze results, and help drive decisions with data-driven dashboards for account managers.

The role emphasizes quantitative analysis, Excel proficiency, and strong English communication in a fast-paced, global team environment.

Qualifications

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

Responsibilities

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

Skills

Fluent English communication

Numerical reasoning

Excel proficiency

Intellectual curiosity

Education

Bachelor’s degree or higher in quantitative field

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today we are part of Booking Holdings (NASDAQ: BKNG) and have a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Our mission is to connect people to destinations and experiences with great deals across millions of hotels, holiday properties, flights, and experiences worldwide.

In this Role

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

What you’ll need to succeed

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

It’s great if you have

• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Experience in digital marketing
• Academic research experience

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third‑party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.