Marketing Analyst (Bangkok Based, relocation provided)

Agoda; Kolkata; On-site; INR 60,000 - 90,000; Full time

Job summary

Agoda is looking for a Performance Marketing team member in Kolkata, India. In this role, you will experiment with text ads, optimize social media campaigns, and analyze vast data sets to enhance marketing strategies. A Bachelor's Degree in a quantitative subject is essential, along with fluency in English and strong Excel skills. The environment is data-driven, providing opportunities to collaborate with top analysts and strategists, while fostering your intellectual curiosity in digital marketing.

Qualifications

• Bachelor’s Degree or higher from a top university in a quantitative subject.
• Ability to communicate fluently in English.
• Good numerical reasoning skills.
• Proficiency in Excel.
• Intellectual curiosity.

Responsibilities

• Experiment with text ads and campaign structures on various search engines.
• Test and optimize campaigns on social media platforms.
• Analyze data from experiments and build dashboards for optimization.

Skills

Numerical reasoning

Fluency in English

Excel proficiency

Intellectual curiosity

Education

Bachelor’s Degree in a quantitative subject

Tools

SAS

R

SPSS

Python

VBA

SQL

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Get to Know our Team

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. The marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment. You will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

In this Role, you’ll get to

• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.

What you’ll Need to Succeed

• Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, statistics or science)
• Ability to communicate fluently in English
• Good numerical reasoning skills
• Proficiency in Excel
• Intellectual curiosity

It’s Great if you Have

• Exposure to one or more data analysis packages or databases, e.g., SAS, R, SPSS, Python, VBA, SQL
• Experience in digital marketing
• Academic research experience

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.