Marketing Analyst

WebAmigo Technologies LLP; Chennai District; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading digital marketing firm in Chennai is seeking a Marketing Analyst to lead and manage comprehensive marketing initiatives. The ideal candidate will have 2-5 years of experience in digital marketing, particularly in B2B SaaS. Responsibilities include managing SEO and SEM campaigns, optimizing marketing budgets, as well as developing content strategies. Strong analytical skills and experience with marketing automation tools are essential for this role.

Qualifications

• 2-5 years of digital marketing experience, preferably in B2B SaaS.
• Self-starter with ability to manage multiple projects independently.
• Strong knowledge of SEO, SEM, and Google Analytics.

Responsibilities

• Lead marketing initiatives from planning to optimization.
• Manage SEO and content marketing initiatives.
• Plan and optimize SEM campaigns.
• Own marketing budget and ROI optimization.
• Create and manage marketing funnels.

Skills

SEO

SEM

Google Analytics

Content writing

Social media marketing

Data analysis

Marketing automation

Job description

We’re looking for a Marketing Analyst to lead and manage end-to-end marketing initiatives, from planning and execution to optimization across channels. You’ll manage the complete marketing funnel, drive lead generation, and improve campaign performance across digital platforms.

Develop and execute end-to-end marketing strategies and campaigns

Manage SEO optimization and content marketing initiatives

Plan and optimize SEM campaigns across Google Ads, LinkedIn Ads, and other platforms

Own marketing budget allocation and ROI optimization

Create and manage marketing funnels from awareness to conversion

Develop content strategy and create blogs, case studies and product documentation

Manage social media presence across all platforms (LinkedIn, Twitter, Facebook, etc.)

Set up marketing automation workflows and lead nurturing campaigns

Track and analyze marketing metrics (CAC, conversion rates, traffic sources etc)

Conduct A/B testing and conversion rate optimization

Create marketing collateral, ad copy, landing pages, and email campaigns

Requirements

2-5 years of digital marketing experience (B2B SaaS preferred)

Self-starter who can manage multiple projects independently

Strong knowledge and hands-on experience of SEO, SEM, and Google Analytics

Strong analytical and data-driven decision-making skills

Proven content writing and copywriting skills

Experience managing social media marketing and community engagement

Knowledge in marketing automation tools

Budget management and ROI optimization experience