Market Research Specialist

Wissenpro It Solutions; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Wissenpro It Solutions in Chennai is seeking a detail-oriented Custom Research Analyst / Senior Analyst with experience in market research, advertising effectiveness studies, survey research, media analytics, and client reporting. You will manage end-to-end projects from feasibility to delivery.

Candidates should excel in Excel and PowerPoint, be comfortable coordinating with clients and vendors, and deliver insights in fast-paced environments.

Qualifications

• Detail-oriented analyst with experience in market research, advertising effectiveness studies, survey research, media analytics and client reporting.
• Strong data analysis, stakeholder communication and reporting skills.
• Experience with research operations, SLA-driven processes, and cross-tab analysis is preferred.

Responsibilities

• Manage end-to-end custom research projects including feasibility analysis, survey design, fieldwork coordination and data validation.
• Conduct brand lift measurement, audience insights and campaign analytics.
• Prepare client-ready presentations and actionable insights for stakeholders.

Skills

Analytical thinking

Stakeholder communication

Project management

Tools

Excel

PowerPoint

Job description

Custom Research Analyst Market Research, Brand Lift Studies, Survey Research, Media Analytics

Seeking a detail-oriented Custom Research Analyst / Senior Analyst with experience in market research, advertising effectiveness studies, survey research, media analytics, and client reporting. Responsible for managing end-to-end custom research projects including feasibility analysis, survey design, vendor coordination, fieldwork monitoring, data validation, cross-tab analysis, brand lift measurement, audience insights, and client-ready presentations. Strong experience with custom/bespoke research studies, survey methodologies, data analysis, stakeholder communication, SLA-driven operations, and research reporting required.

Candidates should have strong analytical skills with expertise in Excel, PowerPoint, research operations, campaign analytics, and insight generation in fast-paced client-facing environments.

Experience supporting advertising research, media measurement, customer insights, or marketing analytics projects preferred.