Market Research Analyst

Resurgent AV Integrators Pvt Ltd; Bengaluru; On-site; INR 300,000 - 500,000; Full time

Job summary

A leading research firm in Bengaluru is looking for a proactive Market Research Analyst (Fresher) to join their marketing team. In this role, you will gather data, conduct competitor analysis, and understand social media trends. Ideal candidates should be keen to learn market research tools and have strong analytical and communication skills. This is an excellent opportunity for freshers seeking a career in marketing, providing exposure to real-world projects and data-driven decision-making.

Qualifications

• Fresher with 0-1 year of experience in market research or related fields.
• Internships or college projects in marketing are a plus.
• Willingness to learn research tools.

Responsibilities

• Conduct market research and analyze trends for business decisions.
• Assist in competitor analysis and customer profiling.
• Monitor social media platforms and audience behavior.
• Support marketing campaigns with research insights.
• Prepare reports, presentations, and summaries for internal teams.

Skills

Analytical thinking

Communication skills

Research ability

Social media understanding

Attention to detail

Teamwork

Tools

MS Excel

Google Trends

Job description

Analytical thinking, communication skills, research ability, social media understanding, curiosity to learn, attention to detail, and teamwork.

Market research, data collection, competitor analysis, social media insights, report preparation, MS Excel, presentation skills, and basic marketing knowledge.

Market Research Analyst

Job Summary

We are looking for a proactive and analytical Market Research Analyst (Fresher) to support our marketing team with data collection, market insights, competitor analysis, and social media understanding. The ideal candidate should have good communication skills, strong interest in digital platforms, and a willingness to learn market research tools and techniques.

Key Responsibilities

Conduct market research, gather data, and analyze trends for business decision-making.

Assist in competitor analysis, customer profiling, and industry research.

Monitor social media platforms, trends, and audience behaviour.

Support marketing campaigns with insights based on data and online research.

Collect data from surveys, online tools, and secondary sources.

Prepare reports, presentations, graphs, and summaries for internal teams.

Work closely with the marketing team to improve strategies using insights.

Track engagement, market demand, and upcoming opportunities.

Identify potential customers, segments, and market opportunities.

Assist in maintaining and managing marketing spreadsheets and databases.

Required Experience

Fresher (0–1 year of experience).

Internships, college projects, or workshops in marketing or research are a plus.

Primary Competencies (Single Line)

Analytical thinking, communication skills, research ability, social media understanding, curiosity to learn, attention to detail, and teamwork.

Key Skills (Single Line)

Market research, data collection, competitor analysis, social media insights, report preparation, MS Excel, presentation skills, and basic marketing knowledge.

Additional Requirements

Willingness to learn research tools (Google Trends, LinkedIn Insights, survey tools, etc.)

Good verbal and written communication.

Interest in marketing, research, and digital trends.