Market Research

NPCI; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Comprehensive health insurance

Employee assistance program

Parental leave

Relocation support

Mobile reimbursement

Job summary

NPCI in Mumbai seeks a Senior Associate in Market Research to lead day-to-day research operations and generate insights on market trends and untapped opportunities. You will collaborate with internal teams and external agencies to deliver timely, high-quality studies that drive revenue and transaction growth.

The role requires 2–4 years of experience, a Bachelor's degree (MBA preferred), strong data analysis, and proficiency with AI-assisted research workflows.

Qualifications

• Experience: 2-4 years in market research or related field.
• Bachelor’s degree is required; MBA preferred.
• Proficiency with qualitative and quantitative data analysis.

Responsibilities

• Lead end-to-end market research and insights projects with stakeholders and agencies.
• Bridge business goals to research frameworks and insights.
• Design and oversee project plans, fieldwork, and data collection.
• Ensure quality and accuracy through validation and reviews.
• Translate findings into actionable recommendations for leadership.
• Manage stakeholder communication and present key findings.
• Monitor budgets for cost-effective execution while maintaining quality.
• AI-assisted workflows: design and implement AI tools in MR lifecycle.

Skills

Data Analysis

Research Design

Vendor Management

Project Coordination

Quality Control

Data Interpretation

Budget Management

AI Tools for MR

AI Workflows

Judgement on AI value

Education

Bachelor's degree

MBA

Tools

Excel

SPSS

Job description

National Payments Corporation of India (NPCI) | Full Time

The National Payments Corporation of India (NPCI) is a pivotal institution in India's digital payments ecosystem, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA). It operates under the Payment and Settlement Systems Act, 2007, and is incorporated as a “Not for Profit” company under Section 25 of the Companies Act 1956 (now Section 8 of the Companies Act 2013). NPCI is dedicated to building world-class digital payment infrastructure through innovative and efficient retail payment platforms. As an Equal Opportunity Employer, NPCI is committed to fostering an inclusive workplace culture, with zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, including support for the LGBTQ+ community.

Our Culture

TheNPCIWAY –OurGuidingPrinciples

At NPCI, we foster a culture of Inclusion, Innovation, and a High- Performance Workplace .

The NPCIWAY isnotjustaframework - it’sasharedcommitmentbyevery individual to align with our evolving business needs, dynamic market conditions, and workforce expectations.

FiveTenetsoftheNPCIWAY

• ForwardThinkingMind-Set
• CustomerFirst
• LeadWith Purpose
• PassiontoDeliver
• AllSucceedTogether

Employee Perks and Benefits

Insurance&Wellness:

• ComprehensiveCoverage :Medical,accidental,andlifeinsurance.
• Employee Assistance Program : Onsite medical center, financial/legal counselling, mental wellness.
• AnnualWellnessBouquet :Holisticwellbeingsupport

Family &Childcare:

• ParentalLeave :Inclusivematernityandpaternityleave.
  
• Nanny at home Support: Assistance for Working Parents
  

Mobility&Lifestyle:

• MobilityBenefits :Relocation,transfers,andtravelsupport.
  
• HomeLoanInterestSupport :Upto50%reimbursement*
  
• MobileReimbursement :Newhandsetevery2years.
  
• CarLease,SalaryAdvance,SubsidizedMeals.
• Reward&RecognitionProgram.
• TechnologyInnovation: PatentsandIPRightspolicy.

RetirementPlanning:

• ProvidentFund(PF) and Gratuity Contributions .

Why Join Us

At NPCI, you’ll be part of a purpose-driven organization shaping the future of digital payments in India and beyond. NPCI offers a unique opportunity to work on cutting-edge projects that directly impact millions. We foster a culture of innovation, inclusion, and high performance, where every individual is empowered to lead with purpose and deliver with passion. With a strong focus on employee wellbeing, continuous learning, and collaborative success, NPCI is more than just a workplace - it’s a platform to grow, contribute, and make a meaningful difference.

Role Overview: The opening is for the role of Senior Associate-Market Research in the marketing department will require you to lead day-to-daymarketing research operations and generation of insights for discovering markettrends and tapping unexplored markets focused towards increasing the revenueand transaction volumes for NPCI.

Key responsibility:

• Lead end-to-end execution of market research andinsights projects, working closely with internal stakeholders and externalresearch agencies to ensure timely and high-quality delivery
• Act as a bridge between business teams andresearch partners, translating business objectives into research frameworks andactionable insights
• Design and manage project plans, overseefieldwork and data collection, and ensure alignment with business goalsthroughout the project lifecycle
• Drive quality and accuracy of research outputsthrough rigorous validation, spot checks, and structured review of reports andinsights
• Translate complex data and research findingsinto clear, actionable recommendations for internal stakeholders and leadership
• Manage stakeholder communication, includingpresenting key findings and ensuring alignment on objectives, outputs, andimpact
• Monitor project budgets and ensurecost-effective execution while maintaining quality standards
• AI-augmented research practice: designing andimplementing AI-assisted workflows across the research lifecycle to improveoutput quality, depth of insight, and turnaround time; with the ability to translate AI-assisted analysis into leadership-ready outputs and buildteam-level AI capability

Requirements

Key skills and experience required:

Experience:2-4 years

EducationalQualifications:

Bachelor’s degree (required, preferably inthe following domains): Marketing, Business, Economics, Psychology orStatistics) Master’s degree (Required): MBA

Functionalskills:

• Data Analysis: Proficiency in analyzingboth qualitative and quantitative data to generate insights. Familiar withtools like Excel, SPSS etc.
• Research Design and Methodology: Strongunderstanding of various research methodologies such as surveys, focus groupsand so on.
• Vendor / Agency Management: Strong coordinationskills with internal and external stakeholders ensuring studies are executed asper project requirements, timeline and quality standards
• Project Coordination: Ability to manage multipleresearch projects simultaneously overseeing agency deliverables and ensuringthat they align with business objectives and study design
• Quality Control: Ensuring quality and accuracyof work throughout the process from survey design to final reports and maintainintegrity of research findings
• Data Interpretation: Strong ability to reviewand interpret research findings confirming that they are relevant, actionableand aligned with business needs. Ability to translate the research insightsprovided by agencies into strategic recommendations for internal stakeholders
• Budget Management: Monitoring project budgets incollaboration with agencies providing cost-effective research execution withoutcompromising on quality
• Hands-on use of AI tools for MR-specific tasks:qual coding, verbatim theming, secondary research synthesis, report drafting,and data cleaning; including prompt design, structured output elicitation, anditerative refinement, not just ad hoc querying
• Experience designing repeatable AI-assistedworkflows for team adoption, not one-off use: prompt templates, structuredoutput formats, or semi-automated pipelines for recurring research needs, withdocumentation or handoff capability
• Strong judgment on where AI adds value vs.introduces risk in a research context, particularly in data-sensitiveenvironments where input confidentiality and output integrity arenon-negotiable before work reaches internal stakeholders or leadership