Market Research

National Payments Corporation of India; Mumbai; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Comprehensive medical, accidental, and life insurance

Parental leave

Relocation support

Home loan interest support

Mobile reimbursement

Provident Fund and Gratuity contributions

Job summary

National Payments Corporation of India is seeking a Senior Associate – Market Research to lead day-to-day market research operations. The position involves generating insights to discover market trends and enhance revenue for NPCI.

The ideal candidate will manage research projects, work with stakeholders, and implement AI-augmented research. Requirements include a Bachelor’s degree and an MBA, along with skills in data analysis and research methodologies.

Qualifications

• 2-4 years of experience in market research or related field.
• Strong judgment on where AI adds value in a research context.
• Ability to manage multiple research projects simultaneously.

Responsibilities

• Lead end-to-end execution of market research projects.
• Translate business objectives into research frameworks.
• Design and manage project plans and budgets.

Skills

Data Analysis

Research Design and Methodology

Vendor / Agency Management

Project Coordination

Quality Control

Data Interpretation

Education

Bachelor’s degree (preferably in Marketing, Business, Economics, Psychology or Statistics)

Master’s degree (MBA)

Tools

Excel

SPSS

Job description

National Payments Corporation of India (NPCI) | Full Time

National Payments Corporation of India (NPCI) is a pivotal institution in India’s digital payments ecosystem, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA). It operates under the Payment and Settlement Systems Act, 2007, and is incorporated as a “Not for Profit” company under Section 8 of the Companies Act 2013. NPCI is dedicated to building world‑class digital payment infrastructure through innovative and efficient retail payment platforms.

As an Equal Opportunity Employer, NPCI is committed to fostering an inclusive workplace culture, with zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, including support for the LGBTQ+ community.

Role Overview

The opening is for the role of Senior Associate – Market Research in the marketing department. The incumbent will lead day‑to‑day market research operations and generate insights for discovering market trends and tapping unexplored markets focused on increasing revenue and transaction volumes for NPCI.

Key Responsibilities

• Lead end-to-end execution of market research and insights projects, working closely with internal stakeholders and external research agencies to ensure timely and high‑quality delivery.
• Act as a bridge between business teams and research partners, translating business objectives into research frameworks and actionable insights.
• Design and manage project plans, oversee fieldwork and data collection, and ensure alignment with business goals throughout the project lifecycle.
• Drive quality and accuracy of research outputs through rigorous validation, spot checks, and structured review of reports and insights.
• Translate complex data and research findings into clear, actionable recommendations for internal stakeholders and leadership.
• Manage stakeholder communication, including presenting key findings and ensuring alignment on objectives, outputs, and impact.
• Monitor project budgets and ensure cost‑effective execution while maintaining quality standards.
• Implement AI‑augmented research practice: design and implement AI‑assisted workflows across the research lifecycle to improve output quality, depth of insight, and turnaround time; translate AI‑assisted analysis into leadership‑ready outputs and build team‑level AI capability.

Requirements

Key skills and experience required:

Experience: 2‑4 years

Educational Qualifications: Bachelor’s degree (required, preferably in Marketing, Business, Economics, Psychology or Statistics); Master’s degree (required): MBA

• Data Analysis: Proficiency in analyzing both qualitative and quantitative data to generate insights. Familiar with tools like Excel, SPSS, etc.
• Research Design and Methodology: Strong understanding of various research methodologies such as surveys, focus groups, and others.
• Vendor / Agency Management: Strong coordination skills with internal and external stakeholders ensuring studies are executed as per project requirements, timelines and quality standards.
• Project Coordination: Ability to manage multiple research projects simultaneously, overseeing agency deliverables and ensuring alignment with business objectives and study design.
• Quality Control: Ensuring quality and accuracy of work throughout the process from survey design to final reports and maintaining integrity of research findings.
• Data Interpretation: Strong ability to review and interpret research findings, confirming that they are relevant, actionable and aligned with business needs. Ability to translate the research insights provided by agencies into strategic recommendations for internal stakeholders.
• Budget Management: Monitoring project budgets in collaboration with agencies, providing cost‑effective research execution without compromising on quality.
• Hands‑on use of AI tools for MR‑specific tasks: Qual coding, verbatim theming, secondary research synthesis, report drafting, and data cleaning; including prompt design, structured output elicitation, and iterative refinement, not just ad‑hoc querying.
• Experience designing repeatable AI‑assisted workflows for team adoption: prompt templates, structured output formats, or semi‑automated pipelines for recurring research needs, with documentation or handoff capability.
• Strong judgment on where AI adds value vs. introduces risk in a research context, particularly in data‑sensitive environments where input confidentiality and output integrity are non‑negotiable before work reaches internal stakeholders or leadership.

Employee Perks and Benefits

• Insurance & Wellness:
  • Comprehensive Coverage: Medical, accidental, and life insurance.
  • Employee Assistance Program: Onsite medical center, financial/legal counselling, mental wellness.
  • Annual Wellness Bouquet: Holistic wellbeing support.
• Family & Childcare:
  • Parental Leave: Inclusive maternity and paternity leave.
  • Daycare Support: Assistance for working parents.
• Mobility & Lifestyle:
  • Mobility Benefits: Relocation, transfers, and travel support.
  • Home Loan Interest Support: Up to 50% reimbursement.
  • Mobile Reimbursement: New handset every 2 years.
  • Car Lease, Salary Advance, Subsidized Meals.
  • Reward & Recognition Programme.
  • Technology Innovation: Patents and IP rights policy.
• Retirement Planning:
  • Provident Fund (PF) and Gratuity Contributions.