Marcomm Manager / Assistant Manager

The LaLiT; Udaipur District, Jaipur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

The LaLiT Suri Hospitality Group in Udaipur is seeking a Public Relations professional to design and execute a hotel PR programme aligned with marketing goals. You will target key markets, build media contacts, plan press conferences and coordinate with multiple departments to promote strong publicity.

Responsibilities include organizing promotional activities, inviting VIPs and media, issuing press releases, generating trade leads, distributing corporate news, and monitoring competitor activity

Responsibilities

• Develops a PR programme for the hotel based on its marketing goals; targets specific markets and develops PR strategies to reach these markets.
• Develops media contacts, plans press conferences and other press activities; acts as hotel's liaison with media to promote publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments; invites VIPs and media to promotional activities; prepares and issues press releases.
• Establishes sales leads from magazines; coordinates sales leads with Banqueting and Sales Department.
• Disseminates corporate press releases to local trade and consumer media.
• Establishes a programme for sending promotional news to trade publications on a regular basis; covers events and promotions.
• Prepares promotional press releases on personalities among guests and team members; covers newsworthy events in the hotel.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
• Coordinates all activities with the Sales team.
• Maintains good PR by extending personalized service to VIPs; greeting VIPs and groups on arrival; sending welcome letters to VIP guests.
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel and provides them to relevant stakeholders.
• Maintains mailing list/contact file and hotel photo file.
• Liaises with Human Resource Manager on corporate image matters.
• Develops hotel gifts and giveaways.
• Builds profile within local market through attendance at events and local marketplace.
• Co-ordinates hotel photography when required.
• Monitors competitor activity to inform PR strategies.
• Plans and coordinates sponsorship activities.

Job description

Key Responsibilities

• Develops a PR programme for the hotel based on its marketing goals. target specific markets and develop the PR strategies to reach these markets
• Develops media contacts, plans press conferences and other press activities. Acts as hotels liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Department.
• Disseminates corporate press releases to appropriate local trade and consumer media
• Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and team members of the hotel and on newsworthy events in the hotel
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
• Coordinates all activities with the Sales team.
• Maintains good PR by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel based on daily perusal of the media and provides same to Unit Head, other departments, other hotels, corporate marcom, as appropriate
• Maintains mailing list/contact file
• Maintains hotel photo file
• Liaises with Human Resource Manager on matters affecting corporate image
• Develop hotel gifts and giveaways
• Builds profile within local market place through attendance at various events and local market place
• Co-ordinates hotel photography when required
• Monitors awareness of competitor activities and use information when developing strategies
• Plans and coordinates sponsorship activities

Human Resource Responsibilities (for incumbents with direct subordinates)

Works with Manager and Human Resource Manager to ensure the departmental performance of team member is productive. Duties include:

• Assists in planning for future team membering needs
• Assists in recruiting in line with company guidelines
• Prepares detailed induction program for new team member
• Assists in maintaining a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation
• Ensures training needs analysis of Public Relations team members is carried out and training programmes are designed and implemented to meet needs
• Provides input for probation and formal performance appraisal discussions in line with company guidelines
• Coaches, counsels and disciplines team members providing constructive feedback to enhance performance
• Regularly communicates with team member and maintains good relations

Financial Responsibilities

• Works with superior in the preparation and management of the departments budget. Duties include:
• Assists in coordinating the preparation of the departmental annual budget
• Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget
• Assists in the preparation of the hotel strategic plan, goals program, and PR Departmental Budget

Occupational Health and Safety Responsibilities

• Demonstrate Awareness of OH&S policies and procedures and ensure all procedures are conducted safely and within OH&S guidelines and ensure your direct reports do the same
• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures
• Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely and sensibly
• Initiate action to correct a hazardous situation and notify supervisors of potential dangers
• Log security incidents and accidents in accordance with hotel requirements

Key Competencies Key Tasks

Drive For Results

• Compete against a standard of excellence by setting high performance standards and pursuing aggressive goals
• Strive for constant improvements and takes responsibility for achieving business results and persevere despite obstacles

Understanding the Business

• Demonstrate an interest in and an understanding of issues relevant to your department and hotel and keep your knowledge up to date, including legislative information
• Adheres to Corporate Code of Conduct, Team member Handbook and Hotel policies
• Demonstrates an understanding of competitors’ major strengths and weaknesses
• Establishes and interprets key performance indicators to manage the business, consistently takes into accounts financial implications of business decisions and recommendations
• Has a broad knowledge of how the business is run, focuses on the major factors necessary to ensure that the business is successful and profitable

Problem Solving and Decision Making

• Diagnose problems and thoroughly analyse information to guide decision making
• Evaluate and assimilate critical information when reaching conclusions and make logical, competent decisions

Customer Focus

• Build and maintain positive relationships with all internal customers and guests in order to exceed their needs
• Take action to address these needs in order to exceed their expectations
• Create a positive hotel image in every interaction with internal and external customers
• Adhere to hotel brand standards
• Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests
• Assist guests and escort them to locations within the hotel at their request
• Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs
• Maintain current Hotel information to be able to provide information to guests
• Implements Procedures which enhance the guest experience

Innovation

• Generate new ideas and encourage creativity from your team member
• Recognize the need for new and modified approaches

Teamwork

• Demonstrate co-operation and trust with colleagues, supervisors, teams and across departments to deliver positive results
• Actively participate in wider hotel meetings
• Interact with department and hotel team member in a professional and positive manner to foster good rapport, promote team spirit and ensure effective two way communication

Adaptability

• Be comfortable and effective in an environment of ambiguity or change
• Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner

Impact and Influence

• Promote your ideas persuasively, and shape the opinion of subordinates and overcome resistance
• Build consensus for action and negotiate mutually beneficial solutions to problems
• Establish influential contacts with suppliers

Leading and Developing People

• Inspire others to excel by clearly communicating business values and direction, recognizing good performance and providing managerial support
• Develop potential of others through coaching and development opportunities to build organization capability for the future

Cultural Awareness

• Understands and takes into account the global nature of the business; works effectively with colleagues from different view points, cultures and countries

Copyright The LaLiT Suri Hospitality Group

Last Updated: August 13, 2025

Page 3 of 4

Copyright The LaLiT Suri Hospitality Group

Last Updated: August 13, 2025

Page 4 of 4