Marketing & Communications Manager (Cluster Role)

The LaLiT; Chandigarh; On-site; INR 600,000 - 1,200,000; Full time

Job summary

The LaLiT Chandigarh is seeking a seasoned Public Relations professional to lead the hotel’s communications and media relations. The role focuses on developing PR programmes aligned with marketing goals, building media contacts, organizing press conferences, and coordinating with Sales and Banqueting teams to drive publicity and promotions.

You will manage VIP guest relations, monitor media coverage, prepare press releases, and ensure timely dissemination of promotional news.

Responsibilities

• Develops a PR programme for the hotel aligned with marketing goals and targets specific markets.
• Plans and manages media contacts, press conferences and other press activities; acts as hotel liaison with media.
• Organizes promotional activities, coordinates with departments, invites VIPs and media, and issues press releases.
• Identifies sales leads from magazines and newspapers and coordinates them with Banqueting and Sales.
• Disseminates corporate press releases to local trade and consumer media.
• Creates a programme to send promotional news to trade publications about events and promotions.
• Prepares promotional press releases on hotel personalities and noteworthy events.
• Provides information to other departments on activities relevant to guest relations.
• Handles client and media complaints, requests, and inquiries with other departments.
• Coordinates all activities with the Sales team.
• Maintains good PR by offering personalized service to VIPs, greeting them on arrival, and sending welcome letters.
• Coordinates guest lists and invitations for VIP receptions and related events.
• Maintains clipping files on hotel media coverage and shares with unit heads and others as appropriate.
• Maintains mailing lists and hotel photo files.
• Liaises with the Human Resource Manager on matters affecting corporate image.
• Develops hotel gifts and giveaways.
• Builds profile in the local market by attending events and market activities.
• Coordinates hotel photography when required.
• Monitors competitor activity and uses insights to inform strategies.
• Plans and coordinates sponsorship activities.

Job description

Key Responsibilities

• Develops a PR programme for the hotel based on its marketing goals. target specific markets and develop the PR strategies to reach these markets
• Develops media contacts, plans press conferences and other press activities. Acts as hotels liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Department.
• Disseminates corporate press releases to appropriate local trade and consumer media
• Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and team members of the hotel and on newsworthy events in the hotel
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned
• Coordinates all activities with the Sales team.
• Maintains good PR by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel based on daily perusal of the media and provides same to Unit Head, other departments, other hotels, corporate marcom, as appropriate
• Maintains mailing list/contact file
• Maintains hotel photo file
• Liaises with Human Resource Manager on matters affecting corporate image
• Develop hotel gifts and giveaways
• Builds profile within local market place through attendance at various events and local market place
• Co-ordinates hotel photography when required
• Monitors awareness of competitor activities and use information when developing strategies
• Plans and coordinates sponsorship activities