Manager - Strategy And Planning

VML; Gurugram District; Hybrid; INR 1,500,000 - 3,500,000; Full time

Job summary

VML is seeking a Manager – Strategy and Planning in Gurgaon. The role focuses on understanding client business goals, market dynamics, and consumer behaviour to craft strategic brand insights.

You will work with cross-functional teams to develop integrated brand platforms and compelling presentations for clients. The position requires a Graduate / Post-graduate with 3-4 years in strategy & planning within advertising, with a solid grasp of social/digital media and strong data-driven problem

Qualifications

• Graduate / Post-graduate with 3-4 years of experience in a strategy & planning role in mainline or integrated advertising.
• Fair understanding of social/digital media.
• Curious mindset and strong problem-solving using research and data insights.
• Detail-oriented, strong communicator capable of leading presentations.
• Team player with strong interpersonal skills.

Responsibilities

• Communicate with clients to understand their business goals, challenges, and market dynamics.
• Analyze consumer behaviour and demographics, socioeconomics, and market dynamics for projects.
• Collaborate with Creative and Account Mgmt to build an integrated brand platform and present strategic plans and insights.

Skills

Strategic planning

Client communication

Team collaboration

Presentation skills

Research and data insights

Education

Graduate / Post-graduate

Job description

Job Description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brandsto drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the worlds leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role: Manager – Strategy and Planning

Reporting to: AVP – Strategy and Planning

Location: Gurgaon

About Us

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the worlds most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

Roles & Responsibilities

• Effectively communicate with clients to understand their business goals, challenges, and market dynamics.
• Understand consumer behaviour and analyse a range of information in detail; including demographics, socioeconomics, and market dynamics for projects.
• Collaborate with cross functional teams viz. Creative and Account Mgmt to build integrated brand platform with the objective of presenting strategic plans and insights in a compelling and persuasive manner

Skills and Competencies

• Graduate / Post-graduate with 3 - 4 years of experience in a strategy & planning role with mainline or integrated advertising.
• Fair understanding of social/digital media
• A curious mind and a keen problem-solver using research and data insights to derive solutions.
• Detail-oriented, a strong communicator with ability to develop and lead effective presentations.
• Team player with strong intra-personal skills.

• We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.