Manager SEO

GEP Worldwide; Navi Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

GEP Worldwide seeks a Senior SEO, AEO & GEO Manager to lead organic and AI-driven visibility across its website and content ecosystem. You will drive traditional search, answer engines, and generative AI visibility while linking initiatives to PQC to pipeline.

In this senior B2B role, you’ll collaborate with Content, Product Marketing and Web Development, manage multi-region SEO, and own dashboards that tie SEO to funnel metrics and revenue.

Qualifications

• 10+ years of experience in SEO with hands-on AEO/GEO strategy experience (2–3+ years).
• Experience in B2B enterprise software/SaaS strongly preferred.
• Deep understanding of long B2B sales cycles and multi-stakeholder buying.
• Proven ability to align SEO with sales funnel metrics.
• Strong analytical and stakeholder communication skills.
• Experience leading SEO/content teams or agencies.

Responsibilities

• Own SEO, AEO, and GEO roadmap for website, resource center, and product pages.
• Partner with Content, Product Marketing, and Web Development to align organic strategy with funnel targets.
• Present visibility, traffic, and pipeline-impact reports to marketing leadership.
• Own technical SEO: site architecture, crawl budget, Core Web Vitals, structured data, multi-region SEO.
• Build and execute keyword strategy across procurement and supply chain topics and funnel stages.
• Drive domain authority via digital PR, analyst content, and high-quality backlinks.
• Structure content for featured snippets and answer engine visibility.
• Strengthen AI visibility across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews.
• Define dashboards linking SEO, AEO, GEO to CRM and funnel data.
• Track KPIs: organic traffic, conversions, MQL, SQL, pipeline, revenue influence.

Skills

SEO strategy

Stakeholder management

Analytics & reporting

B2B SaaS experience

Leadership

Education

Bachelor’s degree in marketing or Communications, or related field

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

Google Search Console

Analytics tools

Power BI

Job description

Job Description:

About GEP

GEP delivers AI-powered procurement and supply chain software and services to Fortune 500 and Global 2000 enterprises. As we scale our digital presence across search engines and emerging AI answer and generative engines, we are looking for a senior search specialist to own organic visibility and connect it directly to pipeline and revenue for our procurement software (GEP Quantum Intelligence) and services business.

About The Role

We are hiring a Senior SEO, AEO & GEO Manager to lead organic and AI-driven discoverability strategy across GEP's website and content ecosystem. This person will drive visibility across traditional search engines (Google, Bing), answer engines (featured snippets, voice search, and related formats), and generative engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) while ensuring every initiative ties directly back to GEP's B2B demand generation funnel (PQC → MQL → SQL → SAL → Opportunity → Pipeline → Closed Won).

This role requires a candidate who understands the nuances of long, complex B2B buying cycles in procurement and supply chain technology, where buyers conduct extensive research analyst reports, RFP content, and comparison content well before engaging with sales.

Key Responsibilities

Strategy & Cross-Functional Leadership

• Own the SEO, AEO, and GEO roadmap for GEP's corporate website, resource center, and product pages.
• Partner with Content, Product Marketing, and Web Development to align organic strategy with PQC, MQL, and SQL targets.
• Present visibility, traffic, and pipeline-impact reports to marketing leadership.

SEO (Traditional Search)

• Own technical SEO for GEP's large, complex enterprise website, including site architecture, crawl budget optimization, Core Web Vitals, structured data and schema, and international/multi-region SEO.
• Build and execute keyword strategy across procurement and supply chain topics, mapping each keyword to the appropriate funnel stage (awareness, consideration, decision).
• Drive domain authority growth in the procurement and supply chain category through digital PR, analyst content syndication, and high-quality backlink acquisition.

AEO (Answer Engine Optimization)

• Optimize content including product pages, info-guide pages, FAQs, comparison pages, and "what is" content to win featured snippets, People Also Ask results, and other answer placements relevant to procurement and supply chain queries.
• Structure content using FAQ schema and entity-based optimization to strengthen answer engine visibility.

GEO (Generative Engine Optimization)

• Build and execute a strategy to improve GEP's visibility and citation frequency across AI and LLM-based engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews) for procurement and supply chain-related queries.
• Strengthen entity authority, structured data, and content clarity so GEP is accurately cited and recommended by generative engines when buyers query AI tools for procurement software recommendations.
• Benchmark GEP's AI-engine share of voice against key competitors.

Funnel & Revenue Alignment

• Maintain strong command of B2B funnel metrics, including PQC, MQL, SQL, SAL, Opportunities, and Pipeline Contribution.
• Partner with Marketing Operations to track organic-sourced leads through the funnel and optimize for lead quality, not just traffic volume.
• Define and report KPIs across the funnel: organic traffic → conversions → MQL → SQL → pipeline → revenue influence.

Tools & Analytics

• Own dashboards connecting SEO, AEO, and GEO performance to CRM and funnel data.

Required Skills & Tools Proficiency

SEO Platforms

Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, CrazyEgg, SE Ranking, Bing Webmaster Tools, etc.

Analytics

GA4, Power BI, Matomo Analytics

AEO/GEO & AI Visibility Tracking

Perplexity, ChatGPT, Gemini, AthenaHQ or equivalent

Technical SEO

Schema markup, Google Tag Manager, PageSpeed Insights, Core Web Vitals

CRM/Marketing Automation

HubSpot

Funnel & Attribution

PQC, MQL, SQL, multi-touch attribution models

CMS

Drupal or equivalent enterprise CMS

Required Qualifications

• 10+ years of experience in SEO, with 2–3+ years of hands-on AEO/GEO strategy experience.
• Prior experience in B2B enterprise software/SaaS (procurement, supply chain, ERP, or similar complex-sale categories strongly preferred).
• Deep understanding of long B2B sales cycles and multi-stakeholder buying committees.
• Proven experience aligning SEO and content strategy with sales funnel metrics.
• Strong analytical capabilities and stakeholder communication skills.
• Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).
• Experience in procurement, supply chain, fintech, or other complex B2B tech categories.
• Experience managing SEO/content teams or agencies.