Manager / Senior Manager, Branding & Content Marketing

AND Academy; New Delhi; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

AND Academy is seeking a Manager / Senior Manager, Branding & Content Marketing to own branding and content marketing strategy end to end. You will lead planning, production and distribution of content across website, emails, brochures, social media and ad copy while building and mentoring the team that brings it to life.

Responsibilities include defining strategy, coordinating production, ensuring brand voice consistency, and driving content that adds value for aspiring designers.

Qualifications

• 7+ years of relevant work experience, including at least 2 years leading a team.
• Experience in education and/or design sector strongly preferred.
• Ability to use content marketing to drive business objectives with spreadsheet-based performance reports.
• Brainstorm, plan and execute content production end to end.
• Excellent written and spoken communication skills.
• Native fluency in social media.
• Proven ability to manage and motivate a team to produce high-quality work within deadlines.
• Maturity, self-motivation and acute attention to detail.
• Postgraduate degree; design background or design tools knowledge is a plus.

Responsibilities

• Own branding and content marketing strategy, including social media.
• Plan, coordinate and oversee production and distribution of all non-blog content (website, emails, brochures), social content and ad copy.
• Produce industry-leading content that builds the brand and adds value for aspiring designers.
• Ensure brand personality and tone of voice are consistent across all content.
• Coordinate with internal stakeholders and external agencies to hit deadlines.
• Manage Branding & Content Marketing team and mentor members.

Skills

Branding

Content marketing

Team leadership

Social media mastery

Strategic planning

Content production

Communication skills

Attention to detail

Education

Postgraduate degree

Design background advantageous

Job description

AND Academy is looking for a Manager / Senior Manager, Branding & Content Marketing to own our branding and content marketing strategy end to end. You'll lead the planning, production and distribution of content across every touchpoint outside our blog — from the website, email and brochures to social media and ad copy — while building and mentoring the team that brings it to life.

Key Responsibilities

• Own AND Academy's branding and content marketing strategy, including social media.
• Plan, coordinate and oversee the production and distribution of all non-blog content — brand collateral (website, emails, brochures), social media content and ad copy.
• Produce industry-leading content that builds the brand and adds real value for aspiring designers.
• Ensure AND Academy's brand personality and tone of voice come through consistently across all content.
• Coordinate with internal stakeholders — your team, other departments, department heads — and external agencies to hit agreed deadlines.
• Manage the Branding & Content Marketing team, including the learning and development of individual team members.

Qualifications & Skills

• 7+ years of relevant work experience, including at least 2 years leading a team.
• Experience in the education sector and/or the design sector strongly preferred.
• Demonstrated ability to use content marketing to drive business objectives, with experience preparing spreadsheet-based performance reports.
• Strong ability to brainstorm, plan and execute content production end to end.
• Excellent written and spoken communication skills, and a genuine passion for content creation.
• Strong general IT skills and native fluency in social media.
• Proven ability to manage and motivate a team to produce high-quality work within agreed deadlines.
• Maturity, self-motivation and acute attention to detail.
• Postgraduate degree from a reputed institution. A background in design, demonstrated design skills, working knowledge of design tools and software, or a strong aesthetic sense will be a major advantage.

Work Timings :

9:00 am – 6:00 pm, Monday–Friday; 10:00 am – 5:00 pm on alternate Saturdays (2 Saturdays off per month)

Remuneration :

As per industry standards, commensurate with skills and qualifications