Manager, SDR

Plum Benefits Private Limited; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Plum Benefits Private Limited is seeking an ABM Manager to lead a BDR/SDR team and scale multi-channel outbound across email, LinkedIn, calls, and WhatsApp. You will develop scalable outbound processes, coach the team to hit targets, and align with Sales and Marketing to drive pipeline into strategic accounts.

This high-ownership role requires hands-on execution, process design, and continuous improvement while collaborating across Sales, Marketing, and Product teams to optimize conversion and

Qualifications

• 3–5 years of total experience with 1–2 years in a team lead role.
• Hands-on background in BDR/SDR or outbound prospecting.
• Demonstrated ability to run and optimise multi-channel outbound.
• Experience with outbound tools: LinkedIn Sales Navigator, Outplay, Sprouts, Mailchimp.
• Strong process orientation — document playbooks and build scalable processes.

Responsibilities

• Lead and coach a team of BDRs/SDRs on a daily basis.
• Design, document, and improve the end-to-end outbound process.
• Build and scale multi-channel outreach sequences across email, LinkedIn, calls, and messaging.
• Partner with Marketing and Sales to drive qualified pipeline.
• Track and report full-funnel outbound metrics and drive improvements.

Skills

Team management

Outbound prospecting

Multi-channel outreach

Data-driven decisions

Written communication

Tools

LinkedIn Sales Navigator

Outplay

Sprouts

Mailchimp

Job description

About Plum:

Healthcare in India is seeing a phenomenal shift, with inflation in healthcare costs 3x that of general inflation. A majority of Indians are unable to afford health insurance on their own, and so as many as 600 million Indians will likely have to depend on employer-sponsored insurance.

Plum is on a mission to provide the highest quality insurance and healthcare to 10 million lives by FY2030, through companies that care. Plum is backed by Tiger Global and Peak XV Partners.

About the role:

We’re looking for an ABM Manager who is equal parts strategist and executor — someone who has

built pipeline through BDR/SDR motions, understands what it takes to run high-volume

multi-channel outbound, and can now lead and scale a team doing exactly that.

In this role, you will own the day-to-day management of a team of BDRs/SDRs running

account-based outbound across email, LinkedIn, calling, and WhatsApp. You will be responsible for

setting up scalable outbound processes, coaching your team to hit targets, and partnering with

Sales and Marketing to drive qualified pipeline into strategic accounts.

This is a high-ownership role. You’ll be in the trenches alongside your team — reviewing

sequences, jumping on calls, refining messaging — while also thinking structurally about how to

improve conversion, repeatability, and team performance over time

Roles and Responsibilities:

Team Leadership & Daily Management

• Manage, coach, and develop a team of BDRs/SDRs on a daily basis — covering activity

• Run structured team rituals: daily standups, weekly reviews, call calibration sessions, and

• Set clear individual targets and hold team members accountable through data-driven

• Identify skill gaps and build training programs to upskill the team on outbound techniques,

• Foster a culture of curiosity, grit, and continuous improvement within the team.

Outbound Process & Playbook Ownership

• Design, document, and continuously improve the end-to-end outbound process — from

• Build and scale multi-channel outreach sequences across email, LinkedIn, phone, and

• Own the outbound tech stack (Native AI tech stack, LinkedIn Sales Navigator, Lusha,

• Develop account-level research frameworks to capture org structure, stakeholder mapping,

• Partner with Marketing to align messaging, content, and collateral to what resonates with

Account-Based Marketing Execution

• Collaborate with Sales to define target account lists and prioritise outreach based on ICP fit,

• Run 1-to-1, 1-to-few, and 1-to-many ABM campaigns tailored to named accounts and

• Oversee the quality of outbound touchpoints — ensuring messages are personalised,

• Effectively communicate Plum’s value proposition across multiple product lines to secure

Analytics & Reporting

• Track and report on full-funnel outbound metrics: activities, conversion rates, pipeline

• Use data to identify what’s working, diagnose drop-offs, and drive continuous improvement

• Present weekly/monthly performance reviews to Marketing and Sales leadership with

Requirements:

• 3–5 years of total experience, with at least 1–2 years in a team management or team lead

• Strong hands-on background in BDR/SDR or outbound prospecting roles — you’ve done the

• Demonstrated ability to run and optimise multi-channel outbound: email sequences,

• Deep familiarity with outbound tools: LinkedIn Sales Navigator, Outplay/Sprouts/Mailchimp (or

• Proven track record of consistently hitting or exceeding pipeline/meeting targets — for

• Strong process orientation — you think in systems, document playbooks, and build

• Excellent written and verbal communication skills, with an eye for what makes outreach

• Experience in B2B SaaS, HR tech, or fintech is preferred.

• Comfortable operating in a fast-paced, high-growth environment with evolving targets and

Leadership Skills:

• Lead from the front — you roll up your sleeves and are willing to get into the details alongside your team.

• Empathetic but outcome-focused — you care about your team’s growth and hold them to high

• Strong project management instincts — you keep initiatives on track, flag risks early, and

• drive timely execution.

• Collaborative — you work well across Sales, Marketing, and Product, and can influence without authority.

• Data-informed decision-maker — you let numbers guide prioritisation and course corrections.

• Growth mindset — you are constantly learning, iterating, and pushing the team to do the