Manager, RDBU Marketing Strategy/Operations(US Pharma/Biotech Industry)

Amgen; Hyderabad; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Amgen India is seeking an experienced Marketing Operations Manager to join the US brand marketing organization. You will partner with brand teams to operationalize omnichannel plans, manage content operations, MLR coordination, and deployment across field, digital and CRM channels.

You will lead end-to-end campaign delivery, manage agencies, drive efficiency, and mentor junior staff while aligning with compliance standards.

Qualifications

• BS/BTech or equivalent degree; MBA in Marketing, Life Sciences or related field preferred.
• 7–12 years in omnichannel marketing, campaign operations or content ops in a regulated environment.
• Experience supporting US pharmaceutical brands and cross-functional collaboration.
• Strong project management, stakeholder communication and execution leadership.

Responsibilities

• Partner with Brand Directors and stakeholders to translate strategies into executable roadmaps.
• Lead end-to-end omnichannel campaign execution across Field, CRM, email, web and paid digital.
• Own content operations, including planning, asset intake, MLR/MAC readiness and deployment.
• Oversee MLR/MAC coordination, approvals and issue resolution for compliant execution.
• Track KPIs and drive continuous improvement in delivery quality and efficiency.

Skills

Omnichannel marketing

Campaign operations

Content operations

Project management

Stakeholder communication

Analytics

AI-enabled tools

Vendor management

Cross-functional collaboration

Education

MBA in Marketing/Life Sciences or related

BS/BTech or equivalent

Tools

Veeva

AEM

SFMC

Workfront

DAM

Job description

Career Category Sales & Marketing Operations Job Description Location: Hyderabad, Amgen India Role Summary

• As an AIN member of the US brand marketing organization, the RDBU Marketing Operations Manager partners closely with assigned RDBU brand teams and cross-functional stakeholders to operationalize commercial brand plans through excellence in content operations, MLR coordination, omnichannel campaign execution and deployment.
• Acting as the execution lead within Amgen India (AIN), this role oversees end-to-end campaign delivery across assigned brands, manages agency and vendor partnerships, drives operational efficiency and ensures all outputs meet brand, quality and compliance standards.
• The role also provides leadership to team members and serves as a critical link between US brand teams, AIN delivery teams, Field Operations teams and external partners to enable seamless execution across field, digital and CRM channels.
• The role also provides leadership to team members and serves as a critical link between US brand teams, AIN delivery teams, Field Operations teams and external partners to enable seamless execution across field, digital and CRM channels.

Key Responsibilities

• Partner closely with Brand Directors, Marketing Leads and cross-functional stakeholders to translate US brand strategies and omnichannel plans into clear, executable deliverables and operational roadmaps.
• Lead end-to-end omnichannel campaign execution across Field, CRM, email, web, paid digital, point-of-care and other customer engagement channels, ensuring alignment with brand objectives, timelines and compliance requirements.
• Own content operations processes including content planning, asset intake, workflow management, MLR/MAC submission readiness, approval tracking, deployment coordination and content lifecycle management.
• Lead MLR/MAC coordination activities, including submission planning, review management, stakeholder communication, approval tracking and issue resolution to ensure timely and compliant campaign execution.
• Oversee campaign deployment activities across field, digital channels, ensuring content readiness, quality assurance, channel configuration and launch preparedness.
• Coordinate end-to-end campaign and program delivery with AIN delivery pods, commercial stakeholders, agencies and vendors to ensure on-time, on-brand and compliant execution.
• Lead day-to-day engagement with agencies, production partners and external vendors, managing deliverables, timelines, quality standards and performance expectations.
• Translate omnichannel strategies into execution briefs for AIN delivery teams, including channel sequencing, content readiness, deployment requirements and operational dependencies.
• Surface and translate analytics and insight outputs (campaign performance, customer engagement, segmentation and channel effectiveness) into actionable recommendations that support campaign optimization and business decision-making.
• Champion the use of AI-enabled content and productivity tools within the team to accelerate self-service content creation, repurpose existing approved materials, and drive repeatable, scalable execution models across omnichannel campaigns.
• Promote standardized processes, modular content approaches, metadata management, tagging frameworks and reusable execution models to simplify operations and drive consistency.
• Track and report operational KPIs including on-time delivery, deployment quality, asset reuse, MLR cycle time, execution efficiency and campaign performance metrics, driving continuous improvement initiatives.
• Establish clear governance, RACI frameworks, knowledge-transfer processes and handoffs between US brand teams, AIN delivery teams, agencies and vendors.
• Partner with Marketing Operations, Analytics, Compliance, Market Access and other commercial functions to ensure integrated execution and operational alignment.
• Lead and mentor junior team members, providing guidance on campaign execution, content operations, deployment processes and stakeholder management while fostering a culture of accountability and continuous improvement.

Required Qualifications

• BS/BTech or equivalent degree; MBA in Marketing, Life Sciences or related field preferred.
• 7 - 12 years of relevant professional experience in omnichannel marketing, campaign operations, content operations or commercial marketing execution within a regulated environment, including 5+ years supporting US pharmaceutical brands and partnering across commercial functions such as Brand Marketing, Analytics, Market Access, Field Operations and Sales to deliver omnichannel engagement and business objectives.
• Demonstrated experience leading content operations, MLR/MAC processes, campaign deployment and omnichannel execution within a pharmaceutical or highly regulated environment.
• Proven experience partnering with brand teams and cross-functional stakeholders to execute marketing plans and manage complex, multi-stakeholder programs.
• Experience managing agencies, external partners, vendors and offshore delivery teams.
• Strong project management, stakeholder communication and execution leadership capabilities.
• Practical familiarity with enterprise marketing and content platforms such as Veeva, AEM, SFMC, Workfront, DAM and related marketing technologies.
• Experience leveraging analytics, automation and AI-enabled tools to improve operational efficiency and campaign effectiveness.
• Demonstrated experience leading execution teams, mentoring junior resources and driving operational excellence.
• Strong understanding of omnichannel campaign workflows, content lifecycle management and deployment processes.

Preferred Qualifications

• Pharmaceutical or healthcare commercial marketing experience with familiarity in MLR/compliance processes.
• Experience supporting HCP, Patient and KOL marketing initiatives for US pharmaceutical brands.
• Experience managing CRM, email, web, paid media and other omnichannel customer engagement programs.
• Experience working with campaign performance dashboards and translating insights into optimization recommendations.
• Experience operating within a global delivery model supporting US commercial organizations.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen