Manager, RDBU Marketing Strategy / Operations(US Pharma / Biotech Industry)

Amgen SA; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Amgen India is seeking an experienced Marketing Operations Manager to partner with US brand teams and cross-functional stakeholders to operationalize commercial brand plans. You will own end-to-end omnichannel campaign delivery, manage agencies and vendors, and drive efficiency while ensuring quality and compliance across field, digital, and CRM channels.

The role provides leadership to the team, acts as a critical link between US brand teams and Indian delivery teams, and focuses on scalable,

Qualifications

• BS/BTech or equivalent degree; MBA in Marketing, Life Sciences or related field preferred.
• 7 - 12 years of relevant omnichannel marketing and campaign operations experience within regulated environments.
• Experience leading content operations, MLR/MAC processes and omnichannel execution in pharma or regulated settings.
• Experience partnering with brand teams and cross-functional stakeholders to execute complex programs.
• Experience managing agencies, external partners, vendors and offshore delivery teams.

Responsibilities

• Translate brand strategies into executable deliverables and operational roadmaps.
• Lead end-to-end omnichannel campaign execution across Field, CRM, email, web, and paid digital channels.
• Own content operations processes including planning, asset intake, workflow, MLR/MAC readiness and deployment coordination.
• Lead MLR/MAC coordination activities to ensure timely, compliant campaign execution.
• Oversee campaign deployment, quality assurance, and channel configuration.

Skills

Omnichannel marketing

Campaign operations

Content operations

Project management

Stakeholder management

Analytics & AI tools

Education

BS/BTech or equivalent

MBA in Marketing/Life Sciences or related field

Tools

Veeva

AEM

SFMC

Workfront

DAM

Job description

Location: Hyderabad, Amgen India

Role Summary

As an AIN member of the US brand marketing organization, the RDBU Marketing Operations Manager partners closely with assigned RDBU brand teams and cross-functional stakeholders to operationalize commercial brand plans through excellence in content operations, MLR coordination, omnichannel campaign execution and deployment.

Acting as the execution lead within Amgen India (AIN), this role oversees end-to-end campaign delivery across assigned brands, manages agency and vendor partnerships, drives operational efficiency and ensures all outputs meet brand, quality and compliance standards.

The role also provides leadership to team members and serves as a critical link between US brand teams, AIN delivery teams, Field Operations teams and external partners to enable seamless execution across field, digital and CRM channels.

The role also provides leadership to team members and serves as a critical link between US brand teams, AIN delivery teams, Field Operations teams and external partners to enable seamless execution across field, digital and CRM channels.

Key Responsibilities

• Partner closely with Brand Directors, Marketing Leads and cross-functional stakeholders to translate US brand strategies and omnichannel plans into clear, executable deliverables and operational roadmaps.
• Lead end-to-end omnichannel campaign execution across Field, CRM, email, web, paid digital, point-of-care and other customer engagement channels, ensuring alignment with brand objectives, timelines and compliance requirements.
• Own content operations processes including content planning, asset intake, workflow management, MLR/MAC submission readiness, approval tracking, deployment coordination and content lifecycle management.
• Lead MLR/MAC coordination activities, including submission planning, review management, stakeholder communication, approval tracking and issue resolution to ensure timely and compliant campaign execution.
• Oversee campaign deployment activities across field, digital channels, ensuring content readiness, quality assurance, channel configuration and launch preparedness.
• Coordinate end-to-end campaign and program delivery with AIN delivery pods, commercial stakeholders, agencies and vendors to ensure on-time, on-brand and compliant execution.
• Lead day-to-day engagement with agencies, production partners and external vendors, managing deliverables, timelines, quality standards and performance expectations.
• Translate omnichannel strategies into execution briefs for AIN delivery teams, including channel sequencing, content readiness, deployment requirements and operational dependencies.
• Surface and translate analytics and insight outputs (campaign performance, customer engagement, segmentation and channel effectiveness) into actionable recommendations that support campaign optimization and business decision-making.
• Champion the use of AI-enabled content and productivity tools within the team to accelerate self-service content creation, repurpose existing approved materials, and drive repeatable, scalable execution models across omnichannel campaigns.
• Promote standardized processes, modular content approaches, metadata management, tagging frameworks and reusable execution models to simplify operations and drive consistency.
• Track and report operational KPIs including on-time delivery, deployment quality, asset reuse, MLR cycle time, execution efficiency and campaign performance metrics, driving continuous improvement initiatives.
• Establish clear governance, RACI frameworks, knowledge-transfer processes and handoffs between US brand teams, AIN delivery teams, agencies and vendors.
• Partner with Marketing Operations, Analytics, Compliance, Market Access and other commercial functions to ensure integrated execution and operational alignment.
• Lead and mentor junior team members, providing guidance on campaign execution, content operations, deployment processes and stakeholder management while fostering a culture of accountability and continuous improvement.

Required Qualifications

• BS/BTech or equivalent degree; MBA in Marketing, Life Sciences or related field preferred.
• 7 - 12 years of relevant professional experience in omnichannel marketing, campaign operations, content operations or commercial marketing execution within a regulated environment, including 5+ years supporting US pharmaceutical brands and partnering across commercial functions such as Brand Marketing, Analytics, Market Access, Field Operations and Sales to deliver omnichannel engagement and business objectives.
• Demonstrated experience leading content operations, MLR/MAC processes, campaign deployment and omnichannel execution within a pharmaceutical or highly regulated environment.
• Proven experience partnering with brand teams and cross-functional stakeholders to execute marketing plans and manage complex, multi-stakeholder programs.
• Experience managing agencies, external partners, vendors and offshore delivery teams.
• Strong project management, stakeholder communication and execution leadership capabilities.
• Practical familiarity with enterprise marketing and content platforms such as Veeva, AEM, SFMC, Workfront, DAM and related marketing technologies.
• Experience leveraging analytics, automation and AI-enabled tools to improve operational efficiency and campaign effectiveness.
• Demonstrated experience leading execution teams, mentoring junior resources and driving operational excellence.
• Strong understanding of omnichannel campaign workflows, content lifecycle management and deployment processes.

Preferred Qualifications

• Pharmaceutical or healthcare commercial marketing experience with familiarity in MLR/compliance processes.
• Experience supporting HCP, Patient and KOL marketing initiatives for US pharmaceutical brands.
• Experience managing CRM, email, web, paid media and other omnichannel customer engagement programs.
• Experience working with campaign performance dashboards and translating insights into optimization recommendations.
• Experience operating within a global delivery model supporting US commercial organizations.