Position Senior Associate – Omnichannel Content Operations

Amgen; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Amgen India in Hyderabad is seeking a Senior Associate for Omnichannel Content Operations to craft and adapt digital content across social, web, video, and multimedia formats while maintaining brand voice and audience relevance.

The role involves leveraging AI to ideate, optimize assets, manage digital assets, and support publishing workflows in a fast-paced, cross-functional setting with CMS and Adobe Creative tools at the core.

Qualifications

• Experience using AI tools for content creation and ideation.
• Familiarity with CMS and DAM tools for asset management.
• Proficiency with design and video editing tools.
• Basic understanding of digital analytics and content performance metrics.
• Experience in fast-paced, cross-functional environments.
• Knowledge of Adobe tools with AI-enabled features.

Responsibilities

• Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials.
• Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging.
• Leverage AI tools to support ideation, asset creation, and content optimization.
• Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment.
• Manage and organize digital assets, ensuring proper version control and accessibility.
• Support content publishing workflows.
• Stay current on digital content trends, emerging formats, and AI capabilities.

Skills

AI content creation

Cross-functional teamwork

Content strategy

Brand alignment

Analytics basics

Education

Bachelor's degree in design/related

Tools

CMS platforms

DAM systems

Adobe Creative Suite

Video editing

Job description

Career Category Sales & Marketing Operations Job Description Senior Associate – Omnichannel Content Operations Location: Hyderabad, Amgen India

Key Responsibilities

• Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials
• Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging
• Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization
• Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment
• Manage and organize digital assets, ensuring proper version control and accessibility
• Support content publishing workflows
• Stay current on digital content trends, emerging formats, and AI capabilities

Preferred Qualifications

• Experience using AI tools for content creation (e.g., generative AI platforms, automation tools)
• Familiarity with content management systems (CMS) and digital asset management tools
• Experience with design and video editing tools
• Basic understanding of digital analytics and content performance metrics
• Experience working in fast-paced, cross-functional environments
• Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation.
• Familiarity with CMS, digital asset management and enterprise content workflow systems
• Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.
• Relevant certifications or diplomas in design or digital content tools are a plus
• Experience: 2-5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments .

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.

For more information, visit www.amgen.com and follow us on www.twitter.com/amgen