Manager - Platform Marketing, Digital

JioStar; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

JioStar is seeking a high-caliber leader to head Content Commerce, creating a seamless in-app shopping experience linked to watching content.

As Associate Director/Manager, you will drive user growth, own the conversion funnel, design rewards programs, and partner with Product & Tech to smooth checkout and scale partnerships.

Location: Mumbai (preferable) / Bangalore. This role shapes growth strategy and cross-functional execution for a fast-paced digital ecosystem.

Qualifications

• 5-6 years of experience in growth, strategy or operations in digital businesses.
• Undergraduate engineering degree plus MBA preferred.
• Strong data-driven decision-making and analytical skills.

Responsibilities

• Design strategies to drive user growth and adoption during live events.
• Own the conversion funnel from viewing to checkout and run experiments to improve conversion.
• Create rewards and engagement programs to drive habitual purchasing on the platform.
• Collaborate with Product & Tech to fix UX issues, remove bugs, and streamline checkout.
• Build scalable playbooks to launch and scale partnerships with major brands.

Skills

Growth strategy

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Education

Undergraduate engineering degree

MBA

Job description

Job Title: Associate Director/ Manager - Content Commerce

Department: Growth & Strategy

Location: Mumbai (preferable)/ Bangalore

About The Role

JioHotstar is seeking a high-caliber, strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something, we are building a seamless experience where they can interact and make purchases - like ordering food - directly within the JioHotstar interface while watching their favorite content.

Note: Want to see what we are building? Check out "The Swiggy-JioHotstar Story" on the Swiggy Bytes blog to see how we are changing the game.

As the Manager for Content Commerce, you will be the central owner driving user adoption, engagement, and business growth for these integrated experiences.

What You Will Do

• Drive User Growth & Adoption: Design the strategy for how and when we prompt users to buy products during live events or shows. You will decide the best ways to grab user attention without disrupting their viewing experience.
• Own the Conversion Funnel: Monitor the daily numbers and the entire user journey—from the moment someone watches a video to the final checkout. You will identify where users drop off and run experiments to improve conversion rates.
• Design Rewards & Engagement Programs: Create and manage reward campaigns (like user giveaways and special offers) to motivate users to try the feature and build a habit of purchasing on the platform.
• Partner with Product & Tech Teams: Act as the voice of the consumer. Work closely with product managers and engineers to fix user experience (UX) issues, remove bugs, and simplify the checkout process.
• Build Scale Playbooks: Create clear, repeatable templates and playbooks so that we can quickly launch and scale similar commerce partnerships with other major brands in the future.

What We Are Looking For

• Experience: 5-6 years of professional experience, with a proven track record of managing growth, strategy, or operations in fast-paced digital businesses.
• Commerce Background (Preferred): Extensive experience working inside leading e-commerce platforms, quick-commerce networks, digital marketplaces or retail experiences. You must deeply understand transactional user behavior, checkout funnels, and customer retention strategies.
• Educational (Preferred): An undergraduate degree from premier engineering institutions combined with an MBA from a good business school
• Problem-Solving Mindset: A highly analytical thinker who relies on data to make decisions, test hypotheses, and solve ambiguous problems from first principles.
• Stakeholder Management: Excellent communication skills with the ability to lead cross-functional projects and align Product, Tech, and Business teams toward a common goal.

Our Culture & Benefits

• Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
• Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!