Associate Director – Content Strategy & Programming

Jio Star; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Diversity and inclusion policies

Job summary

Jio Star is looking for a Content Strategy Manager in Mumbai to build a next-gen content engine. The role requires a hybrid of strategist and researcher focused on using data to enhance storytelling and improve the content hit rate.

With 5-8 years of experience in content strategy or performance marketing, you will analyze audience behavior and develop insights to create scalable content frameworks.

Qualifications

• 5-8 years in content strategy, research, digital content, or performance marketing.
• Strong analytical mindset with an ability to interpret content metrics and derive insights.
• Comfortable with fast-moving content calendars and collaboration with multiple teams.

Responsibilities

• Conduct deep-dive research into audience behaviour and consumption patterns.
• Analyze metrics to derive insights for content frameworks.
• Collaborate with performance marketing teams to understand conversion metrics.

Skills

Analytical mindset

Understanding of content metrics

Short-form storytelling

Crafting narrative structures

Job description

## Content Strategy ManagerApplylocations: Mumbaiposted on: Posted 4 Days Agojob requisition id: JR10236### **About the Role** We are building a next-gen content engine for high-speed, insight-driven storytelling. We’re looking for a Content Strategy Manager who is a hybrid of strategist and researcher: someone who can turn data into insights and improve the hit rate of our content pipeline. If you enjoy using numbers to decode human psychology, identifying trends before they peak, and crafting content frameworks that power growth, this role is for you.### ### ### **Who You Are** ● A thinker + doer: you enjoy cracking insights and then executing them in the form of action plans. ● Obsessed with human behaviour and why people click/watch/convert. ● Comfortable in chaos, ambiguity, and rapid prototyping. ● You are intrapreneurial; you question existing workflows and processes, with a relentless focus on improvement / simplification. ● You care deeply about outcomes and take ownership of anything that’s falling through the cracks.### ### **Key Responsibilities*** ### Content Strategy & Research* ### Conduct deep-dive research into platforms, audience behaviour, genre performance, and consumption patterns.* ### Convert insights into content angles, hooks, character/tag systems, and story frameworks.* ### Identify emerging tropes, themes, and high-ROI narrative formats.* ### Build competitive landscape analysis and monthly content opportunity reports.* ### Data-Driven Content Decisioning* ### Analyze watch time, CTR, retention curves, drop-off points, creative performance reports* ### Convert insights into repeatable, scalable content frameworks for writers, editors, and producers.* ### Collaborate with performance marketing teams to understand what is converting and why.* ### Maintain Meta-data tag system and derive insights from it. Think through A/B tests for hooks, thumbnails, pacing models, and storytelling patterns* ### AI & Workflow Optimization* ### Use AI tools for research acceleration, content ideation, and performance prediction.* ### Identify ways to reduce content development time without losing creative quality.### ### **What Success Looks Like*** ### You help create predictable hit templates and improve overall hit rate for content.* ### Writers and producers rely on you for insight-backed decisions.* ### Performance marketing CTR and retention metrics improve through your frameworks.### ### **Required Skills & Experience*** ### 5-8 years in content strategy, research, digital content, or performance marketing.* ### Strong analytical mindset: ability to interpret content metrics and derive narrative insights* ### Understanding of short-form storytelling, TikTok/Reels/OTT dynamics, and Micro Drama grammar.* ### Ability to craft hooks, beats, and high-conversion narrative structures.* ### Comfortable working with fast-moving content calendars and multiple teams.* ### Strong communication skills and a sense of audience psychology.* ### Basic familiarity with AI tools, data dashboards, and A/B testing is a plus.### Similar Jobs (5)#### Vice President - Content Strategy, JioHotstarlocations: Mumbaiposted on: Posted 2 Days Ago#### Manager - Product & Revenue Strategy (Measurement), Sportslocations: Mumbaiposted on: Posted 2 Days Ago#### Manager - Product & Revenue Strategy (Narratives), Sportslocations: Mumbaiposted on: Posted 3 Days Ago### About UsPerched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.