Manager - Digital Marketing Digital

JioStar; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Unlimited leave

Progressive work-life philosophy

No dress code

Front-row seat on our rocket ship to…

Job summary

JioHotstar is seeking a Manager for Content Commerce to drive user adoption and growth within the Off-Platform Marketing team in Mumbai. You will own the strategy for integrating shopping experiences into the streaming app and work with multiple internal stakeholders to deliver measurable results.

The role requires strong digital marketing background, budget management, and the ability to translate complex campaigns into clear plans and presentations for leadership.

Qualifications

• 5–6 years of professional experience in digital marketing.
• Experience in ROI-driven or lead-based businesses.
• Hands-on experience managing large-scale digital marketing budgets.
• Experience with first-party and third-party data campaigns.
• Strong analytics, attribution, and measurement tools knowledge (e.g., AppsFlyer, DCM).
• Ability to translate complex campaigns into presentations and planning documents.

Responsibilities

• Managing cross-functional stakeholders to ensure targets are met for Content Commerce initiatives.
• Build a cohesive GTM for new integrations with On-platform, Digital, Comms, Analytics, Product teams.
• Set performance strategy based on views, conversions, ROI; improve targeting, tracking, attribution, and optimization.

Skills

Digital marketing

ROI-driven campaigns

Budget management

Analytics & attribution

Campaign optimization

Presentation skills

Cross-functional collaboration

Tools

AppsFlyer

DCM

Job description

Job Description:

Job Description –

Manager, Content Commerce
Department: Off-Platform Marketing
Location: Mumbai

Role Overview

JioHotstar is seeking a high-caliber, strategic thinker to lead our pioneering Content Commerce ecosystem. Content commerce is our vision to bring digital entertainment and instant shopping together. Instead of making users leave the app to buy something, we are building a seamless experience where they can interact and make purchases—like ordering food—directly within the JioHotstar interface while watching their favorite content.

As the Manager for Content Commerce, you will be the central owner driving user adoption, engagement, and business growth for these integrated experiences.

Responsibilities

• Content Commerce includes integration of multi-category product purchase destinations within our streaming app. This role requires project management across multiple internal/external stakeholders like On-platform, Digital, Comms, Analytics, Product, etc to ensure targets are met
• This role requires a strong basic understanding of broader marketing levers, so as to build a cohesive GTM for every new integration. It also requires extensive experience in Off-platform/Digital marketing.
• Off Platform lever involves setting overall performance strategy based on success metrics such as views, conversion, ROI, with a strong focus on measurable outcomes. It involves working closely with internal stakeholders including Media agencies, Publishers, Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks
  

Experience & Skillset

• 5–6 years of professional experience, especially in digital marketing
• Strong experience in ROI-driven or lead-based businesses, preferably within consumer tech, media, or app-led ecosystems
• Hands-on experience managing large-scale digital marketing budgets
• Exposure to running campaigns using both first-party and third-party data
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
• Strong analytical and problem-solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line
• Highly proficient in translating complex campaign strategies and performance reports into clear, compelling presentations (slide decks) and detailed planning documents for leadership and cross-functional teams.
• Experience in funnel analytics - candidates must have experience in conducting platform deepdives, identifying drop offs, transactional behaviours & help in crafting retention strategies (using on-platform and off-platform techniques)

Our Culture & Benefits

• Our Culture: We are customer-obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand-in-hand, and we invest heavily in each other's growth.
• Perks: Unlimited leave, a progressive work-life philosophy, no dress code, and a front-row seat on our rocket ship to redefine the future of entertainment and commerce!

Requirements: