Manager - MarTech & Customer Engagement

PeopleStrong; India; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

PeopleStrong is seeking a Deputy Manager/Manager – MarTech to strengthen the Group DS Group's first-party data ecosystem and customer engagement. You will lead CleverTap, CDP implementations, marketing automation and analytics across multiple business verticals.

You will drive personalized journeys, optimize campaigns, grow the database and enable data-driven decisions. The role requires 5–8 years in MarTech, CRM and analytics, with FMCG/retail exposure, and a strong emphasis on dashboards and

Qualifications

• MBA (Marketing, Business Analytics) or B.Tech/B.E. with MarTech experience.
• 5–8 years in Marketing Technology, CRM, or customer analytics.
• Experience in FMCG, consumer goods, retail, D2C or e-commerce preferred.
• Strong analytical mindset with dashboards and insights.
• Knowledge of Data Clean Rooms and AI-driven personalization desirable.

Responsibilities

• Own and manage CleverTap for omnichannel planning, execution, and optimization.
• Design automated customer journeys based on lifecycle and objectives.
• Monitor campaign performance, run A/B tests, improve engagement.
• Collaborate with brand, digital and business teams for personalization.
• Build customer segments using behavioral, transactional, and demographic data.
• Drive data enrichment, identity resolution, profiling and audience creation.
• Leverage data privacy platforms to enrich profiles and targeting.
• Develop insights, propensity models and dashboards for marketing growth.
• Identify AI-driven opportunities for personalization and lifecycle management.

Skills

CDP

CEP

Database marketing

Analytical

Education

MBA (Marketing, Business Analytics)

B.Tech/B.E.

Tools

GA4

SQL

Power BI/Tableau

APIs / MarTech integrations

Job description

• India

Posted On 07 Oct 2026

End Date 06 Nov 2026

Required Experience 5 - 8 years

Basic Section

No. Of Openings 1

Cadre M3

Band 10

Organisational

Group DS Group

SBU CORPORATE

SBU Category CORPORATE

Unit DHARAMPAL SATYAPAL LIMITED, (CORPORATE)-58

Unit Type Office

Department CORPORATE MARKETING

Function CORPORATE MARKETING

Country India

State UTTAR PRADESH

City Noida

City Category A

Skills

Skill

CDP CEP Database Marketing Analytical

Post Graduation

Education

M.B.A. / M.M.S. M.E. / M.Tech.

Working Language

Job Description

Role Purpose

The Deputy Manager / Manager – MarTech will be responsible for strengthening DS Group's customer engagement and first-party data ecosystem through effective use of Customer Engagement Platform (CleverTap), Customer Data Platform (CDP), marketing automation and customer intelligence. The role will drive personalized customer journeys, campaign effectiveness, database growth and data-driven decision making across multiple business verticals.

Key Responsibilities

• Own and manage CleverTap for planning, execution and optimization of omnichannel campaigns across Push Notifications, Email, SMS, WhatsApp and other digital channels.
• Design automated customer journeys based on lifecycle, behaviour and business objectives.
• Monitor campaign performance, conduct A/B testing and continuously improve engagement, conversion and retention metrics.
• Collaborate with brand, digital and business teams to deliver personalized customer experiences.
• Build meaningful customer segments and personas using behavioural, transactional and demographic data.
• Drive customer intelligence through data enrichment, identity resolution, customer profiling and audience creation.
• Leverage Data Clean Rooms and privacy-compliant data collaboration platforms to enrich customer profiles and improve audience targeting.
• Develop actionable insights, propensity models and customer dashboards to support precision marketing and business growth.
• Continuously identify AI-driven opportunities to enhance personalization, campaign optimization and customer lifecycle management.

3. Customer Data Platform (CDP) & Database Growth

• Drive expansion and enrichment of the first-party customer database in collaboration with brand teams
• Improve data quality through profile unification, deduplication, consent management and progressive profiling.
• Collaborate with brand, Digital, IT, E-commerce and external partners to integrate new data sources into the CDP.
• Support customer acquisition initiatives that increase authenticated customer identities and improve data coverage.

4. MarTech Operations & Governance

• Ensure seamless integration between CEP, CDP, CRM and other marketing technology platforms.
• Establish campaign governance, reporting frameworks and best practices.
• Ensure compliance with data privacy regulations and organizational data governance standards.
• Evaluate emerging MarTech, AI and analytics solutions to enhance marketing effectiveness.

Desired Skills & Competencies

• Hands‑on experience with CleverTap or similar CEP platforms (MoEngage, WebEngage, Salesforce Marketing Cloud, Adobe Campaign, etc.).
• Good understanding of Customer Data Platforms (CDP), CRM, customer segmentation, marketing automation and lifecycle marketing.
• Strong analytical mindset with experience in campaign analytics, customer insights and dashboarding.
• Knowledge of Data Clean Rooms, identity resolution, first‑party data strategy and AI‑driven personalization is highly desirable.
• Familiarity with GA4, SQL, Power BI/Tableau and API‑based MarTech integrations will be an advantage.
• Strong stakeholder management, project management and communication skills.

Qualifications

• MBA (Marketing, Business Analytics) or B.Tech/B.E. with relevant MarTech experience.

Experience

• 5–8 years of experience in Marketing Technology, CRM, Customer Engagement, Marketing Automation or Customer Analytics.
• Experience in FMCG, Consumer Goods, Retail, D2C or E-commerce organizations will be preferred.
• Improvement in campaign engagement, conversion and retention.
• Growth and quality of the first‑party customer database.
• Increase in marketing automation and personalized customer journeys.
• Better utilization and adoption of CEP and CDP across business teams.
• Enhanced customer intelligence leading to improved marketing ROI and business outcomes.