Manager Marketing Tech, CX and AI - Mumbai

Abbott

India

On-site

INR 1,200,000 - 1,900,000

Full time

6 days ago

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Job summary

ANI International Nutrition in Mumbai seeks a Product Management professional to lead MarTech strategy and platform initiatives across media, CRM, and CX. You will collaborate with IT, Data, and Product teams to ensure scalable, integrated solutions that drive measurable outcomes and customer satisfaction.

The role emphasizes AI-powered reporting, real-time insights, and automated dashboards, enabling data-driven decisions and optimized campaigns across channels.

Qualifications

6–10 years in MarTech, CRM, Digital Marketing, CX or Analytics.
Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4.
Knowledge of AI-powered marketing tools and GEO/AI-SEO.

Responsibilities

Develop and execute the MarTech roadmap aligned with objectives.
Evaluate emerging marketing technologies and automation tools.
Partner with IT, Data, and Product teams for integration.
Leverage AI to automate reporting and insights.
Design omnichannel journeys and lifecycle programs.
Monitor digital ad intelligence and benchmarking.

Skills

MarTech Strategy

CRM & CX

Digital Marketing

AI Tools

Analytics

GEO/AI-SEO

Tools

Salesforce Marketing Cloud

Adobe Experience Platform

GA4

Job description

Key Responsibilities

MarTech Strategy & Platform Management

MarTech Strategy & Platform Management

Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
Partner with IT, Data, and Product teams to ensure platform integration and scalability.

AI Planning & Insights

Leverage AI to automate reporting, analysis, and opportunity identification.
Build automated dashboards and real-time insight generation frameworks.
Drive predictive analytics and next-best action recommendations.

Customer Data & Audience Management

Support CDP, CRM and audience management capabilities.
Enable audience segmentation and personalization at scale.

Campaign Automation & Journey Orchestration

Design and optimize omnichannel customer journeys.
Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

Digital Ad Intelligence & Competitive Benchmarking

Monitor competitor activity across search, social, programmatic and video channels.
Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
Translate intelligence into actionable media and CX recommendations.

Media, Personalization & Activation

Enable audience-first media activation through advanced data and technology capabilities.
Drive omnichannel personalization by connecting media, CRM and CX activations.

GEO (Generative Engine Optimization) / AI-SEO

Develop strategies to improve brand visibility across AI-powered search and answer engines.
Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

Measurement, Governance & Compliance

Develop KPI frameworks and performance dashboards.
Ensure data privacy compliance, governance and vendor management.

Measurement, Governance & Compliance

Develop KPI frameworks and performance dashboards.
Ensure data privacy compliance, governance and vendor management.

Preferred Qualifications

6-10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Key Competencies