Senior Manager - Commerce growth and Performance Marketing

Abbott; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Abbott in Mumbai is seeking a Product Management professional to implement a comprehensive marketing and sales strategy for one or more of the company’s complex products. The role emphasizes market research, pricing, product launches, and cross-functional collaboration with production and R&D to meet sales targets.

The position involves monitoring market trends, customer feedback, and competition to drive product ideas and changes, with responsibilities spanning forecasting, budgeting, and

Responsibilities

• Implement a marketing and sales strategy for one or more complex Abbott products/services.
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to market assigned products/services.
• Monitor domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with production and R&D to implement changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve sales performance.
• Liaise with advertising and promotions specialists to design campaigns and collateral for target audiences.

Job description

JOB DESCRIPTION:

Main Purpose of the Role

• Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

Main Responsibilities

• List the main responsibilities this role regularly performs.
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

The base pay for this position is N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)