Manager, Marketing Planning and Studio Relations - India

Netflix; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Netflix is seeking a senior- level Marketing Planning & Studio Relations professional based in Mumbai to drive seamless execution of campaigns for licensed titles. You will connect internal functions with external studio partners, translating licensing constraints into actionable marketing opportunities.

The role requires managing complex workflows, driving data-informed decisions, and collaborating across Content Licensing, Marketing, Legal, and Production to maximize promotional opportunities

Qualifications

• Minimum 10+ years in marketing, client servicing, project management, or related role in India.

Responsibilities

• Develop and manage complex relationships with local and global studio partners to unlock promotional opportunities.
• Distill complex licence & rights information into clear guidelines for regional teams.
• Coordinate across Licensing, Marketing, Legal and Production to align local needs with global studio requirements.
• Lead asset sourcing and usage with proactive issue resolution to avoid campaign delays.

Skills

Excel/Sheets

Stakeholder management

Project management

Data storytelling

Communication

Leadership

Digital media

IP/rights basics

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Business

It’s an amazing time to be joining Netflix as we continue to transform entertainment globally. Netflix is the world's leading internet entertainment service in over 190 countries, enjoying TV series, films, and games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, as much as they want, anytime, anywhere, and can change their plans at any time.

The Team

The Marketing Planning and Studio Relations (MPSR) team is embedded within each market and acts as the strategic thought partner for the local Marketing teams - helping translate comprehensive insights across the business into executable Marketing strategies. Possessing full visibility across the Content slate (both locally and globally), the MPSR team plays a pivotal role in forward planning and campaign prioritization. This team also ensures that local initiatives are seamlessly connected to global priorities and resources and serves as a strategic representative of our internal marketing teams with external creative partners and studios in order to maximize promotional opportunities for their projects worldwide.

The Opportunity

The Manager, Marketing Planning and Studio Relations - India will be responsible for ensuring the seamless execution of marketing campaigns for licensed titles. This role is the connective tissue between Netflix’s internal functions and external studio partners, transforming complex logistical and rights challenges into streamlined, high-impact marketing opportunities.

This role is based in Mumbai, and reports to the Senior Manager, Marketing Planning & Studio Relations based in India.

Key Responsibilities

Studio Relations

• Develop and manage complex relationships with local and global studio partners. Act as a trusted advisor to unlock promotional opportunities while navigating licensing constraints and legal requirements.
• Educate external partners on Netflix’s marketing standards and operational excellence to ensure high-quality, timely asset delivery.

Slate Purview & Cross-Functional Collaboration

• Maintain a holistic view of the licensed content slate (local and global). Distill complex information into actionable insights and clear creative guidelines for local and regional teams.
• Orchestrate collaboration across Content Licensing, Marketing, Legal, and Production teams. Your role is to bridge the gap between local market needs and global studio requirements.
• Serve as the definitive "go-to" person for asset sourcing and usage - independently navigating rights restrictions and use discretion to solve issues before they impact campaign timelines.

Operational Excellence

• Consistently review and re-invent operational workflows to improve the agility and efficiency of the Marketing Studio Relations scope to drive greater impact w
• Utilize data and reporting tools to track operational performance, spot trends, and establish "best-in-class" practices for licensed content marketing.

Candidate Profile

• 10+ years of experience in marketing, client servicing, project management, or a related role within an advertising agency, brand, network, studio, or entertainment marketing organization in India.
• Proven ability to build and manage high-stakes relationships with external studio and content partners.
• Experience in optimizing complex workflows and building scalable marketing operations.
• Strong organizational and project management skills, with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
• Natural leader who can align diverse internal teams (Content, Legal, Marketing, PR, Product) to drive projects to completion.
• High proficiency in Excel/Sheets with a knack for identifying trends and telling stories through data. Ability to distill complex data and rights information into clear, actionable insights for regional teams.
• Creative problem-solver who can navigate ambiguity and manage high-volume workflows under tight deadlines.
• Confident communicator and stakeholder influencer with a strong presence in local and global forums.
• Working knowledge of digital, social, and traditional media platforms.
• Passion for TV/Film, especially Indian content.
• Familiarity with content licensing, talent clearances, and IP restrictions within the entertainment industry is a plus.
• International market experience is a plus.
• Fluent in English.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.