Manager - Marketing

Saison International; India; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Credit Saison India in Bengaluru is seeking a Brand Marketing Lead to shape brand identity across lending verticals and drive strategic communications. You will work with the Head of Marketing to build awareness, trust, and growth through integrated campaigns, events, and partnerships.

The role requires a MBA in Marketing or related field, 5+ years in brand management in BFSI/NBFC, and strong English plus regional language skills. A entrepreneurial mindset and data-led approach are valued.

Qualifications

• MBA in Marketing or Communications.
• 5+ years in brand management within BFSI/NBFC.
• Exceptional verbal and written English; proficiency in regional languages.
• Entrepreneurial mindset with ability to build programs from scratch.

Responsibilities

• Develop and implement brand strategies to boost awareness and trust.
• Build networks with marketing partners and industry bodies.
• Collaborate with stakeholders to align brand messaging with business goals.
• Plan offline media and digital execution across channels.
• Monitor KPIs and report insights for optimization.

Skills

Brand management

Campaign management

Strategic thinking

English communication

Education

MBA in Marketing or Communications

Job description

About Credit Saison: Established in 2019, Credit Saison India (CS India) is one of the country’s fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India’s huge gap for credit, especially with underserved and under penetrated segments of the population. Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings. Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about approx ~2000 employees. Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people. Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan's largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison International's global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.

Designation - Manager (Brand Marketing)

Location - Bengaluru

About the Role

We are seeking a highly driven and experienced Brand Marketing Lead for Credit Saison India. This is an opportunity to play a strategic role in shaping the brand and marketing communications strategy as the company builds on its success and deepens its presence in the market. The role reports to the Head of Marketing, India. The Brand Marketing Lead for India is pivotal in shaping our brand identity across our business verticals, enhancing awareness and building trust for the brand, and driving strategic initiatives across various communication channels to increase visibility among our target stakeholders. You will be reporting to Marketing Head, and collaborating with senior leaders and internal teams to maintain consistent brand guidelines and messaging aligned with our company's business goals and core values. Given our background as a fast growing NBFC, we seek individuals who have a passion and authentic interest in finance, an entrepreneurial mindset with a willingness to build things from the ground-up, as well as the desire to bring transformative impact to end-consumers and businesses.

Responsibilities

• Brand Strategy: Develop and implement comprehensive brand strategies to enhance brand awareness, understanding, and trust across all stakeholders. This includes creating value proposition for different business verticals, as well as product lines
• Brand Networks/Acts: Create and implement strategic approaches for branding programs in India to support businesses. Build strong networks with marketing partners, key thought leaders/bodies in the market and monitor industry developments that stand to impact the business. Plan to participate in important industry events, aligned with organisation's brand direction
• Stakeholder Management and Collaboration: Engage with relevant internal stakeholders to ensure a strategic overview of the business and future market opportunities. Identify areas of concern and modify marketing programs to address changes in the marketplace
• Consumer centricity: Develop a consumer first mindset in the organization. Bring in consumer voice in cross-functional discussions.
• Offline media planning and optimisation: Responsible for evaluating offline media plans, with a view to bring in buying efficiency on offline spends
• Creative Development and communication planning: Understand business and cross functional requests on creative requirements and mobilise internal and external resources to create and deploy insightful communication, within agreed timelines
• Brand Execution: Work with cross functional marketing teams (including social, digital) to plan and drive execution of communication across channels, aligned with the organisation’s growth areas, choices and tactics.
• Budget Management: Manage budgets, timelines, and resources effectively to deliver high-quality results within established parameters
• Market Intelligence: Plan and execute Market research / surveys / trackers / analysis as per business requirements, to keep a track on consumer trends, competition initiatives, as well as identify innovation and opportunities
• Metrics and Analysis: Establish and monitor key performance indicators (KPIs), providing regular reports and insights to refine strategies for continuous improvement

Qualifications

Post Graduate (MBA) in Marketing, Communications, or a related field. Excellent communication skills with the ability to articulate complex ideas clearly and persuasively, with extraordinary presentation ability. Strategic thinker with a creative mindset, and the ability to set strategy and build structure, programs and ideas from scratch. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Exception verbal and written English communication skills and proficiency in regional languages is a must. Experience Required: 5+ years of experience in brand management, handling creative and marketing services in a leading BFSI/NBFC environment. Hands on experience of developing campaigns and marketing programs, evaluating media plans and providing creative support. Experience in channel management / DSA management is a plus.

At Credit Saison India, we are driven by Innovation, Inclusion, and Integrity to create a meaningful Impact. As one of India's fastest-growing NBFC lenders, our mission is to bridge the credit gap and transform lives by empowering underserved communities. Our journey is fueled by a team of 1,400+ employees across 80+ branches, with an AUM of over $2 billion. Join us and help build a brighter financial future for millions across the country.

Established in 2019, Credit Saison India (CS India) is one of the country’s fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India’s huge gap for credit, especially with underserved and under penetrated segments of the population. Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings. Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about ~1,400 employees. Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people. Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan's largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison International's global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.