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The Homecare Operations Manager is responsible for overseeing end-to-end homecare operations, ensuring service excellence, revenue growth, supervisor performance management, billing coordination, and customer satisfaction. The role focuses on lead conversion, operational efficiency, staff performance monitoring (in-house & vendor), and ensuring timely collections.
Monitor and manage inbound and outbound leads.
Maintain a monthly lead tracker and conversion report.
Drive maximum conversion of leads through effective communication, cost explanation, and service positioning.
Counsel and convince customers regarding staff utilization and service packages.
Coordinate with the sales team for business development initiatives.
Monitor daily activities and performance of all Supervisors.
Ensure supervisors actively participate in referral generation and review collection.
Ensure 100% compliance in obtaining signed consent forms from all customers.
Conduct regular review meetings with supervisors on performance and service delivery standards.
Monitor staff deployment efficiency (in-house and vendor).
Strategically work towards increasing monthly visits and revenue.
Identify opportunities for upselling and cross-selling services.
Ensure optimal staff utilization to improve operational margins.
Track revenue performance against targets.
Interact directly with customers to resolve escalations and service-related concerns.
Address complaints related to staff performance (both in-house and vendor staff).
Ensure corrective action plans are implemented promptly.
Maintain high customer satisfaction and retention rates.
Coordinate closely with the Billing team.
Ensure timely collection of outstanding dues.
Follow up on delayed payments and billing clarifications.
Support resolution of disputes where customers delay payments.
Monitor ageing reports and ensure reduction in outstanding receivables.
Ensure proper documentation including consent forms and service agreements.
Maintain operational records and reports on a monthly basis.
Ensure adherence to company policies and operational SOPs.