Manager, GTM Systems & Engineering

Birdeye; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Birdeye is looking for a Manager for GTM Systems & Engineering in Gurugram, India. The role involves configuring and optimizing GTM technology across marketing, sales, and customer success. Ideal candidates will have 5–10 years of experience in a SaaS environment and be proficient with tools like Salesforce, ZoomInfo, and Salesloft.

Birdeye fosters a culture of innovation, where you can make a considerable impact through strategic operations and hands-on engineering.

Qualifications

• 5–10 years of experience managing or engineering GTM systems in a SaaS or high-growth environment.
• Hands-on admin-level expertise with Salesforce and key GTM tools.
• Strong project/program management skills and ability to work cross-functionally.

Responsibilities

• Configure, integrate, and optimize tools for GTM operations.
• Maintain a centralized inventory of GTM systems.
• Lead relationships with vendor CSMs and manage contracts.

Skills

GTM systems management

Salesforce expertise

AI-driven capabilities

Project management

Cross-functional collaboration

Data analysis

Tools

Salesforce

ZoomInfo

Salesloft

Clay

Gong

Job description

Manager, GTM Systems & Engineering at Birdeye in Gurugram, India - Apply now!

Sales Full-time

About Birdeye

Birdeye is the leading agentic marketing platform for multi-location brands.

Companies like H&R Block, Aspen Dental, and Caesars Entertainment use Birdeye to manage marketing across thousands of locations — from how they get found, to how they convert, to how they retain customers. Our platform replaces disconnected point tools with AI agents that execute work at the location level — responding to reviews, updating listings, publishing content, and driving conversions.

Backed by Marc Benioff, Jerry Yang, and Accel‑KKR, Birdeye was named to G2’s 2026 Best Agentic AI Products list — appearing alongside the world’s leading AI companies. We’re expanding rapidly into enterprise, with growing adoption across large, multi‑location brands.

What You’ll Do
Birdeye is hiring a Manager – GTM Systems & Engineering to design, configure, and optimize our Go-to-Market (GTM) technology stack across Marketing, Sales, and Customer Success Operations. This role blends strategic operations with hands‑on GTM engineering: configuring and integrating systems such as Clay, Scout, ZoomInfo, Salesloft, Nooks, and Gong, while introducing AI‑driven capabilities through prompt engineering to drive adoption, efficiency, and ROI. You will work horizontally across all GTM functions, partnering closely with Marketing Ops, Sales Ops, and CS Ops to scale processes, ensure data integrity, and maximize the impact of our GTM tools.

Responsibilities

GTM Engineering & Tool Configuration

• Configure, integrate, and optimize tools like Clay, Scout, ZoomInfo, Salesloft, Nooks, Gong, LeanData, Zapier, and future GTM platforms.
• Build and maintain AI-based automations and workflows, including prompt engineering for generative‑AI‑enabled tools.

Tech Stack Ownership

• Maintain a centralized inventory of all GTM systems with details such as license counts, renewal dates, IT and functional owners.
• Monitor usage and user hierarchy in Salesforce and all connected tools to ensure accurate reporting and data quality.
• Identify inactive or redundant licenses and optimize allocation.

Vendor & Stakeholder Management

• Lead relationships with vendor CSMs, schedule governance meetings, and coordinate feature rollouts and trainings.
• Track renewal dates, pricing, and key contract terms; flag risks or opportunities in advance.

Process Improvement & Analytics

• Seek synergies across systems to reduce spend and improve efficiency.
• Provide actionable insights through regular reporting and dashboards; support cross‑functional GTM teams with analytical projects.

Innovation & Best Practices

• Stay current with the GTM technology landscape and recommend new tools or AI capabilities to enhance Marketing, Sales, and Customer Success operations.

Requirements

• 5–10 years of experience managing or engineering GTM systems in a SaaS or high‑growth environment.
• Hands‑on admin‑level expertise with Salesforce and key GTM tools (e.g., ZoomInfo, Salesloft, Nooks, Gong).
• Practical experience configuring or integrating Clay, Scout, or similar automation platforms.
• Familiarity with prompt engineering or creating/optimizing prompts for AI‑driven tools.
• Strong project/program management skills and ability to work cross‑functionally across Marketing, Sales, and CS Operations.
• Excellent communication, reporting, and presentation skills.
• This role is ideal for a GTM technologist who thrives on partnering across all revenue functions to blend strategic operations with hands‑on engineering and emerging AI technologies.

Why You’ll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don’t just set goals – we surpass them. We’re a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don’t just talk about making a difference – we make it happen.