Manager Finance - FP&A

SMS-Magic; Maharashtra; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

SMS-Magic is looking for a Manager - Finance FP&A to lead the business partnering function. This role involves working closely with Sales, Marketing, and Product teams, providing financial insights, budgeting discipline, and strategic decision support. Candidates should possess strong skills in financial modeling, analysis, and relationship management. You will help drive sustainable growth by aligning business strategy with financial outcomes, ensuring effective capital allocation and improving financial visibility across the organization.

Qualifications

• Strong understanding of SaaS business models, revenue streams, and cost structures.
• Proven experience in budgeting, forecasting, and variance analysis.
• Strong financial modeling skills including ROI and NPV.

Responsibilities

• Act as the finance partner for key business functions including Sales, Marketing, and Product.
• Partner with business teams to prepare annual budgets and rolling forecasts.
• Conduct detailed analysis of functional performance against budgets.

Skills

SaaS business models

Budgeting

Forecasting

Financial modeling

Analytical thinking

Stakeholder management

Excel / Google Sheets

Education

Chartered Accountant (CA) or MBA in Finance

Tools

Tableau

Power BI

Job description

Role: Manager Finance - FP&A

What will you create and do?

We are looking for a highly analytical and business‑oriented Manager – FP&A to establish and lead the business partnering function at Conversive (SMS Magic). In this role, you will work closely with Sales, Marketing, and Product/R&D leadership, providing financial insights, budgeting discipline, and strategic decision support. You will play a key role in aligning business strategy with financial outcomes, ensuring efficient capital allocation, improving financial visibility across functions, and supporting leadership with data‑driven recommendations. The role requires strong financial modeling, SaaS business understanding, and stakeholder management to help drive sustainable growth.

Essential

• Strong understanding of SaaS business models, revenue streams, and cost structures
• Proven experience in budgeting, forecasting, and variance analysis
• Strong financial modeling skills including ROI, NPV, and business case preparation
• Ability to translate complex financial data into clear, actionable business insights
• Strong analytical thinking and problem‑solving capability
• Ability to build strong relationships with cross‑functional leaders and business teams
• Excellent communication and stakeholder management skills
• Strong proficiency in Excel / Google Sheets for financial analysis and modeling

Desired Skills

• Deep understanding of SaaS metrics such as ARR, MRR, CAC, LTV, and revenue recognition
• Experience working with BI tools such as Tableau, Power BI, or similar platforms
• Experience supporting Sales, Marketing, and Product functions in financial planning
• Ability to identify cost optimization opportunities and operational efficiencies
• Strong attention to detail with a structured approach to financial planning and reporting

Experience Range

4 – 6 Years

Education Qualification

Chartered Accountant (CA) or MBA in Finance from a reputed institution

Key Responsibilities

Business Partnering

Act as the finance partner for key business functions including Sales, Marketing, and Product/R&D. Build strong relationships with functional leaders and provide clear financial insights to support decision‑making. Align business activities with financial goals and overall company strategy.

Budgeting & Forecasting

Partner with business teams to prepare annual budgets and rolling forecasts. Monitor actual performance against budgets and ensure accountability across teams. Provide insights on variances and recommend corrective actions.

Expense & Procurement Oversight

Oversee PR/PO approval processes to ensure compliance with budgets and internal policies. Track vendor spend and evaluate opportunities for cost optimization and efficiency improvements.

Performance Analysis & Reporting

Conduct detailed analysis of functional performance against budgets and benchmarks. Develop and present monthly reporting packs for Sales, Marketing, and Product teams. Identify areas of overspend, underutilization, or operational inefficiencies.

Decision Support & ROI Analysis

Build business cases and financial models for new initiatives, marketing campaigns, and product investments. Provide recommendations to leadership to optimize capital allocation and investment decisions.

Process Development

Establish scalable business finance processes and frameworks across business functions. Standardize reporting methodologies to improve financial transparency and accountability.

Team Leadership

Lead and mentor 1–2 analysts aligned with business functions (Sales/Marketing and Product/Procurement). Build a culture of proactive financial analysis and strong stakeholder partnership.

Operational Excellence & Controls

Strengthen financial systems, processes, and reporting frameworks as the company scales. Ensure adherence to internal controls and financial governance practices. Provide recommendations to improve operational efficiency and financial discipline.

About Conversive (SMS Magic)

Founded over 10 years ago, Conversive (SMS Magic) has become a trusted messaging leader for businesses around the world. We work with global customers across industries including contact centers, financial services, higher education, retail, staffing, wellness, and more. Our customers range from small and mid‑size businesses to large global enterprises.

Our Commitment To Every Customer Is:
“We will deliver the most advanced, simple‑to‑use messaging platform available, so you can focus on the personal touch that sets you apart from your competition.”

If you can confidently demonstrate that you meet the criteria mentioned above, we would love to hear from you.

Conversive (SMS Magic) is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.

Read More About Us At
https://beconversive.com/
https://www.sms‑magic.com

We are an ISO 27001:2013 compliant organization and emphasize information security for our clients.