Manager Ecommerce - GLIDE BRANDS

to be frank; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Glide Brands, a portfolio-led company building bold brands, seeks an experienced E-commerce Manager to drive growth across marketplaces like Nykaa and Amazon. The role requires overseeing sales forecasting, budgeting, and digital marketing initiatives to maximize ROI.

You will manage visibility campaigns, optimize listings, and coordinate with internal teams to ensure timely product uploads and inventory accuracy. Travel to Worli for office presence is expected.

Qualifications

• Bachelor’s/Master’s degree in Business Administration, Marketing, or a related field.
• 7-10 years of experience in e-commerce management, sales budgeting and digital marketing.
• Strong understanding of marketplace algorithms, SEO, and digital advertising strategies.
• Proven track record of achieving sales targets and maximizing ROI.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Develop and manage sales forecasts, ensuring alignment with business objectives.
• Create and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Monitor sales performance across e-commerce platforms and take corrective actions when necessary.
• Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets.
• Design and implement paid and organic visibility campaigns to drive traffic and conversions.
• Manage keyword bidding strategies to improve product search rankings and discoverability.
• Collaborate with internal teams to ensure optimal content, creatives, and product listings.
• Develop dashboards to track sales performance, budget utilization, and ROI metrics.
• Conduct detailed performance analysis to identify gaps and opportunities for growth.
• Provide regular reports with actionable insights to senior management.
• Manage key marketplace relationships to secure visibility opportunities and negotiate promotions.
• Collaborate with marketplace account managers to improve platform performance.
• Ensure timely product uploads, inventory updates, and order fulfillment processes.

Skills

E-commerce management

Sales budgeting

Digital marketing

SEO

ROI optimization

Analytical skills

Stakeholder management

Communication

Education

Bachelor/Master degree

Job description

Company: Glide (Part of Group which built out The Face Shop & Belif)

At Glide Brands, we build and nurture bold, purposeful brands that make everyday living better—inside and out. From skincare powered by Japanese and Korean innovation to food that redefines nourishment at its core, our portfolio celebrates what happens when tradition meets intention, and science meets soul. The 3 brands in our portfolio are six:am, DHC Japan and TBF protein bars.

We’re digital-first by design, bringing beauty and wellness into Indian homes through top marketplaces like Nykaa, Amazon, Q-com channels (zepto, blinkit, instamart)—along with curated experiences through our own brand stores.

Key Responsibilities:

• Develop and manage sales forecasts, ensuring alignment with business objectives.
• Create and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Monitor sales performance across e-commerce platforms ( Nykaa, Amazon, Tira. Myntra, Q-com) and take corrective actions when necessary.
• Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets.

Visibility and Search Optimization

• Design and implement paid and organic visibility campaigns to drive traffic and conversions.
• Manage keyword bidding strategies to improve product search rankings and discoverability.
• Collaborate with internal teams to ensure optimal content, creatives, and product listings.

Discount and Promotion Strategy

• Develop effective discounting strategies to boost sales without compromising margins.
• Track competitor activities and adjust promotional plans accordingly.
• Ensure seamless execution of promotional campaigns with clear communication to stakeholders.

Marketplace Management & Brand Visibility

• Manage key marketplace relationships to secure visibility opportunities and negotiate promotions.
• Collaborate with marketplace account managers to improve platform performance.
• Ensure timely product uploads, inventory updates, and order fulfillment processes.

Analytics and Reporting

• Develop dashboards to track sales performance, budget utilization, and ROI metrics.
• Conduct detailed performance analysis to identify gaps and opportunities for growth.
• Provide regular reports with actionable insights to senior management.

Qualifications & Skills Required:

• Bachelor’s/ Master’s degree in Business Administration, Marketing, or a related field.
• 7-10 years of experience in e-commerce management, sales budgeting and digital marketing.
• Strong understanding of marketplace algorithms, SEO, and digital advertising strategies.
• Proven track record of achieving sales targets and maximizing ROI.
• Excellent analytical, communication, and stakeholder management skills.

Key Performance Indicators (KPIs):

• Achievement of sales budget targets.
• ROI from visibility, search, and discount campaigns.
• Marketplace growth in terms of sales, traffic, and conversion rates.
• Effective budget utilization with minimal variance.

** Candidates willing to travel to Worli & Work from Office should only apply.