Manager Ecommerce

Publicis Groupe; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Publicis Groupe Mumbai is seeking a data-driven Performance Marketing Specialist to own end-to-end e-commerce campaigns across marketplaces and quick commerce platforms. You will plan, execute and optimize campaigns on Amazon Marketing Services, Flipkart Ads, and platforms like Blinkit and Zepto, while translating digital and sales data into actionable insights.

Collaborating with creative, operations and client teams, you will deliver regular performance reports and help clients grow online

Qualifications

• Experience managing large FMCG / D2C campaigns.
• Familiar with analytics, dashboards, and reporting tools.
• Agency environment experience is preferred.

Responsibilities

• Own end-to-end management of e-commerce campaigns across marketplaces and quick commerce platforms
• Plan, execute, and optimise performance marketing campaigns on AMS, Flipkart Ads, and quick commerce platforms
• Generate actionable insights by deep-diving into digital, sales, and customer data
• Track key metrics including ROAS, CAC, conversion rate, visibility, share of voice, and sales uplift
• Prepare daily, weekly, and monthly performance reports, dashboards, and review presentations for clients
• Manage day-to-day client communication, reviews, and expectation setting
• Collaborate with internal teams (creative, operations, category, and supply chain) to ensure seamless execution
• Drive experimentation through A/B testing, keyword optimisation, bidding strategies, and audience targeting
• Stay updated with platform innovations, beta features, and industry best practices

Skills

Campaign management across platforms

Data-driven optimization

Analytical reporting

Client-facing & stakeholder management

A/B testing & keyword optimization

Tools

AMS

Flipkart Ads

Swiggy Instamart Ads

Excel/Sheets

Job description

Company description

Publicis media, a part of the Publicis Groupe, is a full-service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services, Media Mandates I TV, Print, and Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Overview

• Proven hands-on experience in setting up and managing campaigns on: Amazon Marketing Services, Flipkart Ads, Quick commerce platforms such as Blinkit, Zepto, or Swiggy Instamart
• Strong analytical skills with the ability to translate data into business recommendations
• Experience working on reporting tools, dashboards, and Excel/Sheets
• Excellent client-facing and stakeholder management skills
• Strong understanding of e-commerce metrics, funnel performance, and attribution

Responsibilities

• Own end-to-end management of e-commerce campaigns across marketplaces and quick commerce platforms
• Plan, execute, and optimise performance marketing campaigns on Amazon Marketing Services (AMS), Flipkart Ads, and quick commerce platforms
• Generate actionable campaign and business insights by deep-diving into digital, sales, and customer data
• Track and analyse key metrics including ROAS, CAC, conversion rate, visibility, share of voice, and sales uplift
• Prepare daily, weekly, and monthly performance reports, dashboards, and review presentations for clients
• Manage day-to-day client communication, reviews, and expectation setting
• Collaborate with internal teams (creative, operations, category, and supply chain) to ensure seamless execution
• Drive experimentation through A/B testing, keyword optimisation, bidding strategies, and audience targeting
• Stay updated with platform innovations, beta features, and industry best practices

Additional information

• Experience handling large FMCG / Consumer / D2C brands
• Exposure to automation tools, APIs, or advanced analytics
• Experience working in an agency environment