Associate - Commerce

Publicis Groupe Holdings B.V; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Performics India, a Publicis Groupe company, is seeking a driven Paid Digital Marketing analyst to lead campaigns on Amazon Marketing Services for major Indian and international brands.

With 2–5 years of AMS experience, you will craft campaign plans across Amazon and other marketplaces, profile consumers, optimize ROAS, mentor junior analysts, and report metrics to clients. The role offers growth in a fast-paced digital marketing team.

Qualifications

• 2–5 years of experience executing campaigns on Amazon Marketing Services (AMS).
• Holistic knowledge of Amazon platform functionalities to grow brand performance.
• Fair understanding of Ecommerce business models.

Responsibilities

• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Profile consumers and map digital touchpoints; draw consumer insights.
• Create paid media campaign plans across Amazon, Flipkart, and other marketplaces.
• Execute, monitor and optimize campaign performance to improve ROI.
• Generate campaign analytics insights from digital and business data.

Skills

AMS campaigns execution

Amazon platform knowledge

Ecommerce understanding

Client management

Data driven insights

Tools

Amazon Marketing Services (AMS)

Job description

Company description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Overview

Job Profile:

• At least 2 to 5 years of experience in executing campaigns on Amazon Marketing Services (AMS)
• Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads and other marketplaces)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth
• Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Help new joinees settle into the organization and their daily routine.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor Analysts.

Additional information

Key attributes:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.

Reasons to Join:

• Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
• Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic.
• Best in Industry Training - Strong leadership with legacy.