Manager - Digital Marketing

Purplle.com; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Direct impact on business growth

Intellectual autonomy in decision-making

Job summary

Purplle.com is seeking a Growth Architect in Mumbai, India. This role demands a sharp engineer who views marketing through data and automation. You will architect growth funnels, lead performance engineering across platforms like Meta and Google, and design measurable A/B tests. Candidates should have a B.Tech/B.E. from a Tier 1 institute and 2-3 years of experience in data analytics. Enjoy perks like intellectual autonomy and direct impact on business growth.

Qualifications

• 2–3 years of professional experience in Data or Business Analytics.
• High comfort with automation workflows and technical integrations.
• Ability to structure complex problems logically.

Responsibilities

• Deconstruct marketing funnels into measurable variables.
• Lead full-funnel management across Meta and Google.
• Leverage SQL and analytics to forecast growth trends.
• Design and execute A/B tests with statistical rigor.
• Build marketing tech stack and orchestrate customer journeys.

Skills

Analytical rigor

Data modeling

SEO/SEM knowledge

Marketing automation

Education

B.Tech/B.E. from IIT or other Tier 1 engineering institutes

Tools

SQL

Data visualization tools

Job description

Overview

The Mission: We are not looking for a traditional digital marketer. We are looking for a Growth Architect. This role is designed for a sharp, logical engineer who views marketing through the lens of data, algorithms, and automation. You will be responsible for building the technical and analytical foundation that scales our digital presence.

Responsibilities

• First-Principles Growth: Deconstruct complex marketing funnels into measurable variables. You will treat the growth funnel as a system to be architected, tested, and optimized.
• Performance Engineering: Lead full-funnel management across Meta (FB/IG) and Google (SEM, YouTube, Display). Your goal is to aggressively scale spend while maintaining razor-sharp efficiency targets.
• Data Modeling & Insights: Leverage SQL and advanced analytical frameworks to identify high-value customer cohorts and forecast growth trends with precision.
• Experimentation Engine: Design and execute high-velocity A/B tests with statistical rigor. We operate on a simple rule: If it isn’t measurable, it doesn’t exist.
• Marketing Automation & Ops: Build and orchestrate our marketing "tech stack." You will leverage automation and API integrations to create personalized, scalable customer journeys that run like clockwork.

What We’re Looking For

• Academic Pedigree: B.Tech/B.E. from IIT or other Tier 1 engineering institutes.
• The Engineer Mindset: You are intensely logical, thrive on structured thinking, and possess a natural curiosity to understand the "under the hood" mechanics of any system.
• Experience: 2–3 years of professional experience. We value analytical rigor and a background in Data or Business Analytics just as much as (if not more than) traditional marketing experience.
• Technical Savvy: High comfort level with automation workflows, data visualization tools, and a quick-study approach to technical integrations.
• Ownership & Grit: You have the zeal to build processes from zero and the resilience to see them through to successful execution.

The Perks

• Direct Impact: You aren’t just "running campaigns"—you are engineering the growth engine of the business.
• Intellectual Autonomy: We foster a high-trust environment where data and logical arguments always win over hierarchy.