Manager - CRM

Emeritus; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Emeritus is seeking a CRM-focused marketing professional to own quarterly planning and revenue targets, aligning with creative, analytics, and engineering teams. You will design segmentation, run multichannel campaigns (Email, WhatsApp, SMS), and experiment to drive reactivation and growth while balancing user experience and compliance with partner schools.

The role requires 4–7 years in CRM for a digital-first business, strong data skills (Excel/SQL), and excellent stakeholder management.

Qualifications

• Bachelor’s degree in marketing, business, or related field is required.
• 4–7 years of experience in CRM within a digital-first company.
• Experience deploying marketing campaigns across Email, WhatsApp, and SMS.
• Strong data analytics skills with proficiency in Excel and SQL.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Own quarterly planning and revenue targets; develop campaign deployment plans for growth initiatives.
• Collaborate with creative, operations, analytics, business, and tech/engineering teams.
• Define content and segmentation strategies based on consumer behavior.
• Run experiments on segmentation and personalization with testing frameworks.
• Balance rapid growth with user experience and long-term growth.
• Manage CRM platform (SFMC) and coordinate with platform support teams.
• Conduct root cause analyses on platform and business issues.
• Ensure growth activities comply with partner schools’ requirements.

Skills

CRM campaigns

Email marketing

WhatsApp marketing

SQL

Excel

Stakeholder management

Data analysis

Customer segmentation

Growth mindset

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

MBA (advantage)

Tools

Salesforce Marketing Cloud (SFMC)

SQL

Excel

Job description

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus' short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

Key Responsibilities

Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics

• Work closely with the creative, operations, analytics, business, and tech/engineering teams
• Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
• Conduct experiments on user segmentation & personalization, with proper testing frameworks, and identifying wins for broader implementation
• Maintain healthy balance of growth with user experience for long-term growth
• Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
• Conduct root cause analyses on platform and business issues whenever they arise
• Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Skills & Qualifications

A holder of a bachelor's degree in either marketing, business, or a related field. MBA is an advantage!

• 4-7 years of experience in the CRM function of a rapidly growing, digital-first business
• You have a bias for action and a desire to make an impact
• Proven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMS
• Strong data and analytical skills, with proficiency in Excel and SQL
• Excellent communication abilities and stakeholder management skills
• Experience in global markets is beneficial
• A background in high-growth B2C products/services with consultative sales is advantageous

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In Press

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)